This is the funniest part about the Essendon supporters, they're missing the point when it comes to Hird. The reason he's the target is because he's stood there and taken advantage of his standing in their eyes as the golden boy, anyone else would have been booted by now and the club would've conceded.
When you f*** up this badly in sport, you get sacked, and your reputation ends up in tatters (which will happen anyway here), that's how it's supposed to work, but of course the messiah thinks he's special and that the rules don't apply to him, so he's going to make sure this thing is as ugly as possible on the way out.
Funniest thing about this though, is that by the time Hird's thrown out of the game, he won't only carry the tag of a cheat, but also that of an undignified narcissist.