- Sep 2, 2014
- AFL Club
- Other Teams
The issue with being a supplier for Dans, especially as a small brewer, is you take on all the risk for very little reward. Unless you have a huge marketing budget then it really isn't worth the risk for most craft brewers. As a startup you really do need to have a unique physical location where people can come to eat and drink to even think about having a crack at owning a brewery now. And a sh*t tin of capital.Sample seems to have dried up a lot, I used to see it a lot and drink it a fair bit back in 2016. Pretty decent beers.
I feel like their core range is a bit too obvious though and they rarely seem to trot out any small batch stuff. They don't sell to Dan's or Coles either fwiw. These days you need to be in those stores or you need to be getting the disposable-income beer drinkers to become proper fans who'll eat up your seasonals and one-offs.
They'd be spewing though, the 3/4 IPA (which I didn't mind at all, made-up name aside) looks exactly like the absolute dross CUB are chucking out with Frothy.