Finances

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captainMyCaptain

Norm Smith Medallist
Apr 30, 2011
7,024
4,918
Wollongong
AFL Club
GWS
http://www.gwsgiants.com.au/news/2015-02-24/statement-by-tony-shepherd

The Chairman of the Greater Western Sydney GIANTS Tony Shepherd said the club continued to build a sound financial position as it headed into its fourth year in the AFL.

"We are operating in the biggest and most competitive market in Australia and yet we can be pleased with the progress the club is making after just three years," he said.

Mr Shepherd said achievements in 2014 included:

· The opening of a new $11.5 million training and administrative facility at Sydney Olympic Park
· Six wins, up from just one win in 2013
· A record 13,000 members
· A five year major partnership with Virgin Australia
· Average crowds of just under 10,000 at Spotless Stadium
· Strong links in Western Sydney and Canberra as evidenced by winning the Australian Multicultural Marketing Award

“There is no doubt that a second club working to develop NSW and the ACT has resulted in an uplift in participation, crowds, membership and TV ratings and will be hugely beneficial for the game long term,” Mr Shepherd said.

“Participation in Western Sydney alone has increased by 70 per cent over the past three years and continuing to develop this region is critical to grow the game and become a truly national competition.

“As well as growing the game at a community level, we have developed strong corporate partnerships and introduced new brands like Dyldam to AFL. We will continue to focus on securing the right suite of corporate partners who are aligned with our strategy and long term vision.

“The introduction of the Suns and the GIANTS has meant the game has also been able to grow the revenue from broadcast rights and this benefits all clubs and the code as a whole.”

Mr Shepherd said the club already had net assets of $11.6 million and total revenue of $33 million in 2014.

He said the club continued to work closely on a funding model and strategy with the AFL. This included additional funds from the AFL in 2014, including an interest free loan of $1.25 million for its new training and administration facility, an opportunity available for other clubs.

He said the club had recorded a deficit of $529,000 for the year ending 31 October 2014 with a number of factors impacting the final result.

"To compete successfully in the elite AFL competition requires a significant investment in football alone. Player payments are at a level significantly higher than domestic soccer for example.

“We invested an extra $700,000 in our football program in 2014 to improve our on field performance and to assist recruiting Shane Mumford and Heath Shaw. This will continue to be a key focus for the club as we head into 2015 and beyond as it is critical we continue to invest in football," he said.

"Improved on field performance will also build attendances and membership. We have a world class venue at Spotless Stadium and want to further invest in it to enhance the entertainment experience.

"We have also invested in a state of the art training and administration facility at Sydney Olympic Park to give our players and staff the best opportunity of achieving success."

Mr Shepherd said the GIANTS had budgeted to improve revenue streams across corporate, membership and ticket sales in 2015.

"We will continue to invest strongly in all these areas of the club as well as football to ensure that we enjoy growth on and off the field and build a sustainable club for the long term future," he said.

"We have a strong fixture at Spotless Stadium and StarTrack Oval Canberra in 2015 and we think there has never been a better time to be part of the GIANTS as we look to continue our climb up the ladder and push towards the finals."
 

Gigantor

Brownlow Medallist
May 13, 2012
14,593
4,676
AFL Club
GWS
Other Teams
Brumbies, Socceroos
Absolutely. We really need more memberships and more attendance to start pushing up the revenue streams.

As another comparison, the results for the Lions:
  • Merchandise - $1.2m
  • Membership and ticket sales - $5.6m
  • Corporate and marketing sales - $11.2m
To compare apples to apples, Giants = $4.4m for membership, ticketing and merchandise, Lions $6.8m, Suns $8.4m.
The Suns take more than the Lions in memberships, ticket sales and merchandise?
 

dlanod

Moderator
Sep 14, 2006
40,736
52,145
Sydney
AFL Club
Brisbane Lions
Other Teams
GWS; CCMariners; NQCowboys; Ravens
The Suns take more than the Lions in memberships, ticket sales and merchandise?
According to the figures, hence my suspicion that the Suns' stadium deal (they have management rights for Metricon so take ticket cuts for non-Suns events there) is rolled into their "ticket sales" figure.
 

Gigantor

Brownlow Medallist
May 13, 2012
14,593
4,676
AFL Club
GWS
Other Teams
Brumbies, Socceroos
According to the figures, hence my suspicion that the Suns' stadium deal (they have management rights for Metricon so take ticket cuts for non-Suns events there) is rolled into their "ticket sales" figure.
Yes, that actually makes sense.
 

The_Wookie

Queenslander
Jul 2, 2010
32,188
29,575
Launceston
AFL Club
Carlton
The Suns take more than the Lions in memberships, ticket sales and merchandise?
Suns revenue listed as
  • Grant Income - $16,506,277
  • Membership and Ticketing - $7,554,804
  • Sponsorship and Supply rights - $6,620,920
  • Merchandise - $843,230
  • Other - $2,273,385
Ref: http://footyindustry.com/files/2014 Reports/AFL/Gold Coast Suns 2014 Annual Report.pdf

Brisbanes revenue is listed as
  • Net AFL Distributions - $12,151,036
  • Membership and Ticketing - $5,602,955
  • Corporate and Marketing - $11,207,630
  • Social Club - $15,429,000
  • Other - $1,014,490
Ref: http://www.footyindustry.com/files/2014 Reports/AFL/Brisbane 2014 Annual Report.pdf

According to the figures, hence my suspicion that the Suns' stadium deal (they have management rights for Metricon so take ticket cuts for non-Suns events there) is rolled into their "ticket sales" figure.
Their match returns would be much greater from their own ticketing as well. Most stadiuim operators only return a percentage per head spent on corporate boxes and such. This would all go to the Suns at Metricon.

Further note - The GWS Annual Report can be downloaded from here now if you want to pay $38.00 or you can wait until i get it, likely next week. You can find them under 'Western Sydney Football club Limited".
 

dlanod

Moderator
Sep 14, 2006
40,736
52,145
Sydney
AFL Club
Brisbane Lions
Other Teams
GWS; CCMariners; NQCowboys; Ravens
Thanks, that'd explain it. Now that you show the full figures I'm guessing the extra stadium revenue would be in the $2.2m "Other" category.

Why do you have a comma in your website URL in your signature though? :)
 

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