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Thread starter
#1
I had a talk to a group of guys I know that are keen to talk to the club later in the year to see about the possibility of taking over the Bulldogs website when their contract with Telstra is over.
It is early stages in the process yet they believe that they can put a pretty good offer on the table to the club but are still working on the financials. They say they have sufficient sponsor interest to just about break even after their first season. Given their financial position which is strong they are prepared to absorb an ongoing loss because they believe a fantastic website that they can deliver will attract additional members for the club. One of the guys has actually been over to the US and has spoken to some sporting clubs about how they use their websites to not only inform members of the day to day news but also make a contribution to the club with membership and sponsorship.
It all sounds exciting when they are talking about an interactive site with competitions, prizes daily/weekly newsletters etc and I am sure they have put together a good business model but....
My question to those who know a little about these sort of things is: Would there likely be enough interest in a club website for the Bulldogs given our poor membership base ?
I have had a look at some of the non Telstra sites and one or two of them are very good but I'm not sure they add any value to their clubs. They might be nothing more than a nice to have.
I have also had a look at other sites like BF and most just dont compare. The major opposition to this site might be in its infancy and this is the off season but it does not seem have any relevent football input. The Bulldogs board there can actually go days without any input.
I have also searched a few other Bulldog forums and most are very quiet.
Does anyone think a club website could actually make a contribution to the football club by attracting additional members ??
It is early stages in the process yet they believe that they can put a pretty good offer on the table to the club but are still working on the financials. They say they have sufficient sponsor interest to just about break even after their first season. Given their financial position which is strong they are prepared to absorb an ongoing loss because they believe a fantastic website that they can deliver will attract additional members for the club. One of the guys has actually been over to the US and has spoken to some sporting clubs about how they use their websites to not only inform members of the day to day news but also make a contribution to the club with membership and sponsorship.
It all sounds exciting when they are talking about an interactive site with competitions, prizes daily/weekly newsletters etc and I am sure they have put together a good business model but....
My question to those who know a little about these sort of things is: Would there likely be enough interest in a club website for the Bulldogs given our poor membership base ?
I have had a look at some of the non Telstra sites and one or two of them are very good but I'm not sure they add any value to their clubs. They might be nothing more than a nice to have.
I have also had a look at other sites like BF and most just dont compare. The major opposition to this site might be in its infancy and this is the off season but it does not seem have any relevent football input. The Bulldogs board there can actually go days without any input.
I have also searched a few other Bulldog forums and most are very quiet.
Does anyone think a club website could actually make a contribution to the football club by attracting additional members ??

