Universal Love From The CEO's Desk (Cain Liddle)

Aphrodite

Moderator
Aug 26, 2004
72,513
102,252
CHANEL BOUTIQUE!
AFL Club
Carlton
Other Teams
"Goddess"
From the CEO's desk email ...




Dear Aph, :D

Firstly, I want to say congratulations and thank you to each and every one of our members. To have smashed our membership record before the AFL season has even commenced is an outstanding effort and something that our entire club is very proud of.

This confirms to us the belief that our supporters have in the direction we are heading, and it is important that as members you know how much you mean to us and we genuinely thank you for your commitment to the Club this year.

This wave of momentum that our members have created has given us the perfect platform to launch our strategic plan, so on behalf of the Board, management, staff, players and coaches, it gives us great pleasure to provide our members with The Carlton Way, our five-year strategic plan that highlights our club’s vision, values, strategic priorities and key targets for the period 2019 – 2023.

I would urge all members to take the time to look over our plan. The essence of the document can essentially be boiled down into a couple of sentences;

We believe that a united football club, relentless in the pursuit of excellence, who hold ourselves and each other accountable, can achieve anything. This is the Carlton way.


There are plenty of other exciting initiatives also happening around the Club. On-field, our AFLW team is currently sitting atop the ladder in Conference B, and a win against the Bulldogs on Sunday in the annual Pride Game, will secure us a finals berth for the first time in AFLW history.

We are proud of the work being conducted by Senior Coach Daniel Harford and the entire coaching panel, playing group and all the staff in our AFLW program. With Rising Star nominations to Maddy Prespakis and Georgia Gee in recent weeks, I’m sure you will agree the future looks bright for our AFLW team.

For our men’s team, solid JLT performances against Essendon and Collingwood ensure we are ready for an exciting Round 1 clash with Richmond at the 'G in the traditional season opener. Ticket sales are well up on projections and it now appears likely that we will see another crowd in excess of 85,000 people next Thursday night. I would urge all members and supporters to secure a reserved seat for this game, ensuring that you are there to see the 2019 season kick off.​


We officially welcomed our first intake of Carlton College of Sport students in early March. In partnership with La Trobe University, students will undertake a Diploma of Sport Development and Coaching, a 12-month program located at Ikon Park. Along with our burgeoning Carlton IN Business program, the Carlton College of Sport rounds out what is an exciting suite of non-traditional revenue opportunities that will play a pivotal role in the achievement of our key targets over the next five years.

As you would be aware, earlier this year we were fortunate to secure $15 million of funding from the federal government, in addition to the $20 million committed by the state government to the redevelopment of Ikon Park, cementing the facility as Melbourne’s home of AFLW.

We are now in planning for a major fundraising program that will see significant upgrades to our AFL facilities to complement the funding that has been made available to improve our AFLW facilities. Members will hear more about these plans later this year.

We recently launched the Club’s Innovate Reconciliation Action Plan (RAP), which outlines our plans to promote reconciliation both internally and also across the communities that we operate within.

Last month we were also pleased to announce we have extended our proud partnership with IKON Services Australia for a further five years.
Since 2015, Ikon has been the naming rights partner of the spiritual home of the Blues and this commitment now extends our partnership to a total of 10 years. In addition to being the Club’s official venue partner, Ikon is a proud AFLW foundation partner and Carlton IN Business member.
The extension of the Ikon Services partnership now sees all of the Club’s major assets, with front and back of guernsey (Virgin Australia and Hyundai), shorts (La Trobe University) and venue naming rights partner (Ikon), all secured on five-year deals.
In closing, I wanted to remind all of our members of the activities that we will be hosting at Ikon Park this Saturday morning. In a truly whole-of-club event, you will have the chance to meet Carlton’s biggest names and watch both the AFL and AFLW teams train. Proudly presented by Hyundai, this free family-friendly event kicks off at 9am with plenty of activities for children, including face-painters, a magician and live interactive zones. It would be great to see as many members as possible in attendance to wish both our AFL and AFLW teams the very best for their important upcoming games.​


Thank you again to all our members for your tremendous support, it is an exciting journey that our club is on and we look forward to sharing that journey with you.

Regards,

Cain Liddle
Chief Executive
Member ID: 21499500​



 

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bmaurizio

Premiership Player
Aug 11, 2004
4,442
5,059
Singapore
AFL Club
Carlton
Really impressed by 'The Carlton Way'. This is certainly a different club to the one we have known in the past.
Absolutely Liddel and Lloyd have been excellent additions they’ve revived the club, coaching and recruiting refreshed and expanded, Alex Johnston and Zac Dawson are good inclusions, great mentors for the kids and Robert Walls as Senior mentor another good move, all growing towards optimism and more premierships. Go Mighty Blues, smash the Tigers next Thursday night.
 

therubbernub

.......
Mar 1, 2005
6,057
11,828
AFL Club
Carlton
Other Teams
carlton
Absolutely Liddel and Lloyd have been excellent additions they’ve revived the club, coaching and recruiting refreshed and expanded, Alex Johnston and Zac Dawson are good inclusions, great mentors for the kids and Robert Walls as Senior mentor another good move, all growing towards optimism and more premierships. Go Mighty Blues, smash the Tigers next Thursday night.
And to think that they were appointed by the same board that appointed that other lot before them. I hear sack the board all the time . Why? People change and learn.
 

Aphrodite

Moderator
Aug 26, 2004
72,513
102,252
CHANEL BOUTIQUE!
AFL Club
Carlton
Other Teams
"Goddess"



Dear Aph, :tearsofjoy: :tearsofjoy: :tearsofjoy:

I would like to take this opportunity to sincerely thank you for your support as a loyal Carlton member in 2019. Throughout an ultimately exciting season, you were with us every step of the way, playing a significant part in the Club’s growth on and off the field.

As we head into the off-season it is the ideal time to reflect on this year and also look ahead to what promises to be an exciting 2020 season, driven once again by the incredible support of our members.

In what was a monumental year for the Carlton supporter base, your loyalty as a Bluebagger saw us climb to record membership, and with strength in numbers, we surpassed all 17 other clubs to achieve the biggest home attendance growth in the AFL.

Across the 23 rounds, you joined us in celebrating multiple milestones, kicking off with Marc Murphy’s 250th in our Round 1 blockbuster against Richmond, before evergreen defender Kade Simpson took fourth position on Carlton’s all-time playing list in Round 6 against Hawthorn when he ran out for his 313th game.

In what was one of the upsets of the season and a turning point for the Blues, our boys rallied over in the West without some key players and overturned a 29-point deficit to overcome the Dockers away from home. That famous victory was part of a run that saw us win five of our first seven games under David Teague.

Round 22 proved to be a proud week for our club, we appointed Teaguey as Senior Coach before going out and defeating the Saints in front of over 50,000 fans at the MCG to celebrate Crippa and Daisy’s 100th games in the Navy Blue.

In his first year as co-captain alongside Sam Docherty, Patrick Cripps led from the front, enjoying another prolific year as one of the competition’s elite midfielders. Deservedly so, the 24-year-old was recently awarded his second All-Australian honour, while also being voted by his peers as the 2019 AFL Players’ Most Valuable Player.

All season, we saw the future of the Navy Blue shine: none more so than Sam Walsh who became our first-ever NAB AFL Rising Star. Since arriving at Ikon Park 12 months ago, Walshy has shown his commitment to owning the future of our club. Carlton is now proud to have both the 2019 AFL and AFLW NAB Rising Stars after Maddie Prespakis claimed the award earlier in the year.

Jacob Weitering and Harry McKay came of age as well in 2019, with breakout seasons at the elite level as they joined Walsh in the AFL Players’ 22under22 team.

With Charlie Curnow, Sam Docherty, Liam Jones and Caleb Marchbank to join them as they return from injury next season, we can’t wait to see our players make their mark on the competition in what is sure to be a truly exciting 2020.

With a number of integral re-signings over the course of the year, we have set the wheels in motion ahead of the upcoming trade and draft period and as a club we are counting the days until we can launch our upcoming pre-season campaign, building on the momentum of our exciting back half of 2019.

Although it was some time ago, it is important to remember the outstanding 2019 season showcased by our AFLW team. To go from the wooden spoon to a maiden Grand Final appearance is a phenomenal achievement and a fitting reward for the amount of work put in by everyone affiliated with our AFLW program. We cannot wait to support the girls at Ikon Park again in 2020.

On behalf of everyone at the Carlton Football Club, we know how unbelievably fortunate we are to have one of the largest and most passionate supporter bases in the AFL and as a member, your ongoing commitment is paramount to our club.

The second half of this AFL season, combined with our AFLW performance, proved that we are on the right track towards success as long as we all remain united and committed. So please keep an eye out for your 2020 membership renewal, which will be posted to you later this month.

Thank you once again for your support this year: we look forward to having you back on board for next season as we set our sights on 75,000 members.

I’ll see you at the footy in 2020.



Cain Liddle
Chief Executive
Member ID: 21499500
 

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