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Beauty & Style Gasp fail

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A mate who works opposite Gasp on Chapel Street told me that Chris has gone on his annual leave. Apparently people were going to the shop to heckle him and see what the great man looked like in person.

You'd think he won't be coming to a job when his leave is over.
 
I'm shocked that the brainless twits behind this operation was capable of building up a line big enough to open 2 stores to begin with. What has transpired was so stupid on their behalf i was almost positive there was marketing genius in there somewhere.

Alas no, hence why I'm wondering how they managed to run a business in the first place. Must have been due to an ongoing progression of luck.
 

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Karma Bus just pulled in.
 
More metrosexual atrocious clothing for atrociously metrosexual people. Who the **** wears these horrible clothes?
 
I would go on a holiday to Melbourne just to meet this 'Chris' bloke, sounds like a guy you'd have at a dinner party.... Is he back from AL yet?
 
Surely a marketing stunt/strategy. And not a bad one at that.

While you and I might look at it and think 'what a condescending, pretentious w***er' the people who they are trying to attract to buy their overpriced, likely hideous clothing are the exact same type of poser numpties as these people.

They will think, 'omg! Kim Kardashian wearz this!1!!1!! Itz lyk so totalli awezum!!!' and think it will make them 'exclusive'.

There's a reason stores like this flourish, and I have no doubt Chris is a retail 'superstar' (at least in terms of selling their crap to idiotic ****wits).
thanks for the input Chris!......
 
Maybe there aren't enough of these people in Melbourne with money to make it work.

But there are a hell of a lot of stores in the world who use that exact "exclusive" bullshit strategy and make a killing.
 
Maybe there aren't enough of these people in Melbourne with money to make it work.

But there are a hell of a lot of stores in the world who use that exact "exclusive" bullshit strategy and make a killing.

They disdain the ordinary, the common person. Therefore the person that shops there is special.

Problem is they enunciated that which should remain unspoken.
 
and in doing so devalue the apparent high quality and status of the brand as they purported to have when the Chris Saga commenced.
 

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Maybe there aren't enough of these people in Melbourne with money to make it work.
.

They didn't understand their market. If they were being honest with themselves their market wasn't exclusive.

edit: I just realised i was confusing GASP with GRIPP, meaning i have no idea who GASP are - Oh well, messenger is right, their strategy wasn't well executed.
 

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