The first Misha Tate pre-fight shit talk, which was basically all initiated by Rousey is what launched the Rousey celebrity. Womens MMA probably wouldnt be in the UFC without Rondas ability to draw attention to herself and her fights, basically off very little hype. The 2nd Misha prefight was huge. The Bethe pre fight shit talk would have at least added 300,000 buys imo. Rondas prefight "shtick" is a massive part of who she is/was.