Here's a nice PR piece from Gillard's PR Consultancy firm (otherwise known as The Age).
Michelle Grattan - the best PR consultant the Labor Party can buy.
Who would have thought the Age would be back on the old gender issue...because apparently if you are a female you should vote labor as Julia isn't a mysoginist, and Abbott is (according to Julia anyway)

All this gender stuff was front page news on the same day that a newspoll came out..what a coincidence..wow! It is much better in this article to refer to a november poll especially as public relations consultants you have to refer to old news if it is good news.
Anyway- apparently corruption (eg Thomson and Williamson) and links to corruption (eg Gillard) is no longer important to voters (at least 35% of voters say go ahead with corruption- we will vote for the Labor Party anyway). "Corruption is ok -we approve" is the new catchphrase at The Age.
PM cosies up to mummy bloggers
Date
December 10, 2012
Michelle Grattan
Julia Gillard.
Photo: Peter Rae
JULIA Gillard will host about 25 ''mummy'' and other bloggers who write on the internet for women at Kirribilli House, as she gears up to use g
ender issues to maximum advantage in the coming election year.
These sites reach about 2.5 million people. Similar sites were important in US President Barack Obama's successful appeal to female voters in his re-election campaign this year.
The Monday function follows Ms Gillard's previous morning tea with mummy bloggers in June, and comes after Labor strategists increasingly have seen gender working for Ms Gillard and against Opposition Leader Tony Abbott, especially since the PM's ''misogyny'' speech in October, which received international coverage.
The
November Nielsen poll again highlighted that
Ms Gillard does much better among women than among men.
Labor's primary vote was 34 per cent, but 36 per cent among women and 31 per cent among men. The PM's approval rating among women was 52 per cent, and only 43 per cent with men. On preferred PM, she was favoured by 54 per cent of women to 47 per cent of men.
Mr Abbott, in contrast, had an approval rating of only 31 per cent among women, compared with 40 per cent among men; just 38 per cent of women, but 45 per cent of men, preferred him as PM.
Next year's campaign will have centre stage several issues with particular resonance among women, including education, childcare, disability insurance and parental leave, on which Mr Abbott is offering a highly generous scheme.
The
gender question has also become entwined with the character issue in Labor's attacks on Mr Abbott, so is likely to be more important at this election than in 2010.
Among the news sites represented at the prime ministerial drinks will be Fairfax's EssentialBaby, the largest online parenting site in the country; iVillage, for which Mamamia, created by Mia Freedman has the local licence from the US site; Women's Agenda, created by Crikey journalist Angela Priestley; Kidspot, a News Ltd site that aims to simplify parenting and offer mothers a place to talk to each other; and the Fairfax site Daily Life.
Among others invited are Eden Riley whose blog was named by the Sydney Writers' Centre as Australia's best blog for 2012; the mother of four boys, one with special needs, who writes allconsuming .com.au; Mrs Woog, named in the top 50 Kidspot Australian bloggers for 2011; Nicole Avery, whose site gives tips for organising the chaos of family life; and the writer of My Mummy Daze, who deals with juggling motherhood and a family business.
Read more:
http://www.smh.com.au/opinion/political-news/pm-cosies-up-to-mummy-bloggers-20121209-2b3gm.html#ixzz2EgNkHuxe