Society/Culture Gillette suggests most of its customers are sexist, predatory, bullies. Good idea?

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HurleyHepsHird

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I'm impressed that you're too stupid to work out the connection between the two. If your experiencing current reduced demand and thus reduced revenue/profitability in your industry, it is not wise to go out and attack a majority of your consumer base and put them off getting your stuff.
Why, it had no effect on sales trends dummy?
 

HurleyHepsHird

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But they, and plenty of other brands thought/hoped it would. Why?
They probably didn't and were running out of ideas.

Some algorithm probably identified an under-serviced market and they took a swing.

"Woke capitalism" is a scourge, and where it works for some companies, say Nike, it's usually employed as a PR strategy as opposed to a strategy for market expansion.
 

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Norm Smith Medallist
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They probably didn't and were running out of ideas.

Some algorithm probably identified an under-serviced market and they took a swing.

"Woke capitalism" is a scourge, and where it works for some companies, say Nike, it's usually employed as a PR strategy as opposed to a strategy for market expansion.
There’s the Burger King ad where they turn a burger into a diamond and use that diamond for a same sex wedding.

These things look like parodies of progressivism created by 4Chan, yet somehow they’re real.
 

Soft Downhill Skier

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There’s the Burger King ad where they turn a burger into a diamond and use that diamond for a same sex wedding.

These things look like parodies of progressivism created by 4Chan, yet somehow they’re real.
Most progressives acknowledge this is about marketing. Only those who get outraged by it take it at face value.
 

TimmeT

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Most progressives acknowledge this is about marketing. Only those who get outraged by it take it at face value.
Why shouldn't they? There are also examples like those from QANTAS which can really be taken as face value especially when looking at the sexual orientation of the CEO.

Companies positions largely define how they are perceived by consumers
 

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Norm Smith Medallist
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Eg how many companies these days stake their marketing on married heterosexual companies with children?

Why are the same people who complain that Disney princesses and Barbie dolls reinforce harmful social norms silent about the open propagandising of novel norms?
 

HurleyHepsHird

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There’s the Burger King ad where they turn a burger into a diamond and use that diamond for a same sex wedding.

These things look like parodies of progressivism created by 4Chan, yet somehow they’re real.
The ideological distinction I would draw is that it is pure liberalism, the commodification of social values and that's the target.

Woke capitalism is a creature of the neoliberal centrists of the bourgeois class, who have have attempted to disentangle any social or economic movement from it's material roots, then commodify any social good will.

One of the worst examples, was that Dodge MLK commercial.
 

HurleyHepsHird

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So if their add campaign has no net positive benefit like the Gillette campaign has shown why would they want to be known in a light which is negative and leaves customer feeling disillusioned?
Because it was simple marketing trickery. It has nothing to do with social values and everything to do with a hail mary for expanded market share.

This is capitalism behaving like capitalism.
 

Soft Downhill Skier

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So if their add campaign has no net positive benefit like the Gillette campaign has shown why would they want to be known in a light which is negative and leaves customer feeling disillusioned?
They didn't intend it to not work.

Be as disillusioned as you want. It says nothing about the message, taken out of it's marketing context.
 
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