Resource Gold Coast Suns Rebrand

Best rebrand option


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    176

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Mar 24, 2018
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Collingwood
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ption 9
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Like this jumper, but maybe different colours.
 
Mar 24, 2018
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Collingwood
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Boston Celtics Melbourne Stars
I was never completely sure about this colour combo but from a branding point of view, I think metallic gold should be part of their colours.
There's not many unique colours left in the league and there's a very obvious connection there.
Good point something different is always good.
 

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Jun 18, 2016
50,829
97,656
AFL Club
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Perth Scorchers
I was never completely sure about this colour combo but from a branding point of view, I think metallic gold should be part of their colours.
There's not many unique colours left in the league and there's a very obvious connection there.
That's why I think they should embrace the yellow/gold. No other club uses it as a primary colour.
 
Aug 11, 2011
2,597
1,379
Waverley Park
AFL Club
Hawthorn
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Box Hill (VFL)
That's why I think they should embrace the yellow/gold. No other club uses it as a primary colour.
One club has embraced Gold as their primary colour, Hawthorn.
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Not to forget your West Coast Eagles and their Away/Clash strip is mostly Gold.
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However, using Gold as one of their colours would be better. They are the only club to mention a colour in the name of the town they are from and they don't have it on the jumpers, just a lighter yellow.

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Jun 18, 2016
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Perth Scorchers
Of course Hawthorn. Massive oversight on my part. Thanks.

As for West Coast, gold is our secondary colour, hence the clash being predominant gold. It's an important part of our identity but I would argue that our primary colour is royal.
 
Oct 5, 2007
6,183
18,463
Punt Road
AFL Club
Richmond
I was watching the PNG Kumuls just before and I thought their kit suited the Gold Coast better than the current strip.

The current red jumper and shorts is just too red heavy. The colours are meant to be drawn from the lifesaving flags, which are 50/50 red and yellow. And if you look at what the volunteer lifesavers wear, it's red shorts and yellow long sleeve shirt.

Yellow guernsey and red shorts would look so much better, both colours are still considered light according to the AFL. Would probably cause some clashes but purely from an aesthetics and branding standpoint, this is infinitely better.

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Jun 18, 2016
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West Coast
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Perth Scorchers
I was watching the PNG Kumuls just before and I thought their kit suited the Gold Coast better than the current strip.

The current red jumper and shorts is just too red heavy. The colours are meant to be drawn from the lifesaving flags, which are 50/50 red and yellow. And if you look at what the volunteer lifesavers wear, it's red shorts and yellow long sleeve shirt.

Yellow guernsey and red shorts would look so much better, both colours are still considered light according to the AFL. Would probably cause some clashes but purely from an aesthetics and branding standpoint, this is infinitely better.

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Whatever they wear at home is up to them and whatever they wear away will have white shorts, so I don't think a clash is really a problem outside of Hawthorn, and from a contrast perspective, GWS. If they maintained the three colours, a blue clash would take care of both of those.
 
Jul 21, 2010
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Gold Coast
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A poster on our board suggested to put the "SUNS" part of the logo up the top after "GOLD COAST", think it would definitely look better up there so might give that a go another day (it's annoying me looking at it the way it is now haha).

made a couple simplified versions of it, along with plonking it front and center on a guernsey. blank canvas for now, any suggestions?

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Jan 31, 2009
34,586
45,737
New Highton
AFL Club
Adelaide
A poster on our board suggested to put the "SUNS" part of the logo up the top after "GOLD COAST", think it would definitely look better up there so might give that a go another day (it's annoying me looking at it the way it is now haha).

made a couple simplified versions of it, along with plonking it front and center on a guernsey. blank canvas for now, any suggestions?

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Guernsey looks to plain with a monogram. Plus not sure a monogram really works for GC.
Maybe try a thick yellow sash with the logo in the sash.
 

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A poster on our board suggested to put the "SUNS" part of the logo up the top after "GOLD COAST", think it would definitely look better up there so might give that a go another day (it's annoying me looking at it the way it is now haha).

made a couple simplified versions of it, along with plonking it front and center on a guernsey. blank canvas for now, any suggestions?

View attachment 573780
View attachment 573786
View attachment 573782
A bit unbalanced but a really nice start. Quite like the one with the dark grey text around it, the whole thing is feeling like a US college team to me.
 
Wouldn't mind seeing a guernsey with that logo and the hockey trim that Andonis1997 suggested in the jumper ideas thread the other week.
Back to Gold Coast, I honestly don't see why they can't rip off this design, but where the Bulldogs have their hoops placed.

Great colours that work well with the white.
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Aug 4, 2013
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West Coast
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Perth Scorchers, Gladbach, Kyoto Sanga
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