Resource Gold Coast Suns Rebrand

Best rebrand option


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    140

PeanutButter Pies

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Mar 24, 2018
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I was never completely sure about this colour combo but from a branding point of view, I think metallic gold should be part of their colours.
There's not many unique colours left in the league and there's a very obvious connection there.
Good point something different is always good.
 

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Barrybran

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Jun 18, 2016
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I was never completely sure about this colour combo but from a branding point of view, I think metallic gold should be part of their colours.
There's not many unique colours left in the league and there's a very obvious connection there.
That's why I think they should embrace the yellow/gold. No other club uses it as a primary colour.
 

wizardwaffle

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Aug 11, 2011
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That's why I think they should embrace the yellow/gold. No other club uses it as a primary colour.
One club has embraced Gold as their primary colour, Hawthorn.

Not to forget your West Coast Eagles and their Away/Clash strip is mostly Gold.


However, using Gold as one of their colours would be better. They are the only club to mention a colour in the name of the town they are from and they don't have it on the jumpers, just a lighter yellow.


 

Barrybran

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Of course Hawthorn. Massive oversight on my part. Thanks.

As for West Coast, gold is our secondary colour, hence the clash being predominant gold. It's an important part of our identity but I would argue that our primary colour is royal.
 

Royces Hart

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I was watching the PNG Kumuls just before and I thought their kit suited the Gold Coast better than the current strip.

The current red jumper and shorts is just too red heavy. The colours are meant to be drawn from the lifesaving flags, which are 50/50 red and yellow. And if you look at what the volunteer lifesavers wear, it's red shorts and yellow long sleeve shirt.

Yellow guernsey and red shorts would look so much better, both colours are still considered light according to the AFL. Would probably cause some clashes but purely from an aesthetics and branding standpoint, this is infinitely better.

IMG_6310.JPG
 

Barrybran

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I was watching the PNG Kumuls just before and I thought their kit suited the Gold Coast better than the current strip.

The current red jumper and shorts is just too red heavy. The colours are meant to be drawn from the lifesaving flags, which are 50/50 red and yellow. And if you look at what the volunteer lifesavers wear, it's red shorts and yellow long sleeve shirt.

Yellow guernsey and red shorts would look so much better, both colours are still considered light according to the AFL. Would probably cause some clashes but purely from an aesthetics and branding standpoint, this is infinitely better.

View attachment 573260
Whatever they wear at home is up to them and whatever they wear away will have white shorts, so I don't think a clash is really a problem outside of Hawthorn, and from a contrast perspective, GWS. If they maintained the three colours, a blue clash would take care of both of those.
 

exile

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Jul 21, 2010
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A poster on our board suggested to put the "SUNS" part of the logo up the top after "GOLD COAST", think it would definitely look better up there so might give that a go another day (it's annoying me looking at it the way it is now haha).

made a couple simplified versions of it, along with plonking it front and center on a guernsey. blank canvas for now, any suggestions?

GCSUNS_LOGO (SIMPLE OUTLINE & TEXT.png

GCSUNS_LOGO (SIMPLE OUTLINE).png

GCSUNS_04_HOME.png
 

Fizzler

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I feel like it needs half half shading, if that makes sense. Similar to what Carlton has on their jumper this year, but keeping the outline. Though that is already a good looking logo. Well done.
 

1990crow

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Jan 31, 2009
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A poster on our board suggested to put the "SUNS" part of the logo up the top after "GOLD COAST", think it would definitely look better up there so might give that a go another day (it's annoying me looking at it the way it is now haha).

made a couple simplified versions of it, along with plonking it front and center on a guernsey. blank canvas for now, any suggestions?

View attachment 573780
View attachment 573786
View attachment 573782
Guernsey looks to plain with a monogram. Plus not sure a monogram really works for GC.
Maybe try a thick yellow sash with the logo in the sash.
 

exile

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I feel like it needs half half shading, if that makes sense. Similar to what Carlton has on their jumper this year, but keeping the outline. Though that is already a good looking logo. Well done.
not sure i follow the half shading bit. could you show what you mean with a pic?
 

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fancyscum

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May 19, 2012
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A poster on our board suggested to put the "SUNS" part of the logo up the top after "GOLD COAST", think it would definitely look better up there so might give that a go another day (it's annoying me looking at it the way it is now haha).

made a couple simplified versions of it, along with plonking it front and center on a guernsey. blank canvas for now, any suggestions?

View attachment 573780
View attachment 573786
View attachment 573782
A bit unbalanced but a really nice start. Quite like the one with the dark grey text around it, the whole thing is feeling like a US college team to me.
 

The Cheesecake

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Aug 4, 2013
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