News Gold Coast to get a name

[PumpyChowdown]

Nothing here: http://pericles.ipaustralia.gov.au/atmoss/Falcon_List.Display_List?p_search_no=3&p_start=1

 

[Mr Eagle]

goldcoastsuns.com
goldcoastsuns.com.au
goldcoastsunsfc.com.au

all registered to the AFL. No such regos for the couple of other names that I tried.

(although someone has privately registered goldcoastmarlins.com.au)

 

[Fairtex]

http://www.bigfooty.com/forum/showthread.php?t=731153&page=8


The official logo is on page 8 of this thread...trewf.

 

[Surjan]

I like the name gold coast suns.Sounds cool.

 

[PNess]

Gold Coast Heat?

 

[phurry]

Welcome to the GOLD COAST SUNS !!!!

Wishing you a successful AFL journey, see you in 2011 !!!!

I would like to remind everyone that you heard it hear first!!!
Welcome GOLD COAST SUNS!!

 

[exe ex machina]

Facepalm imo.
I just HOPE that the NBA Suns jump on it and causes the AFL/GC to change it before 2011.

 

[tribey]

So the WC Eagles are paying Philadelphia?

NQ Cowboys are paying Dallas?

Brisbane Broncos are paying Denver?

No, because 'Eagles', 'Cowboys' and 'Broncos' (or 'Magpies', 'Bulls', 'Blues') etc are common usage words in the public domain.

'Lakers', 'Suns', 'Dockers', 'Devil Rays', 'Coca-Cola' as opposed to 'Cola' etc are brand constructs and therefore not.

I just HOPE that the NBA Suns jump on it and causes the AFL/GC to change it before 2011.

If it is Suns as reported, one of three things has occurred.

1) The Phoenix Suns/NBA have allowed the trademark to lapse - highly doubtful.

2) The AFL/GCFC are prepared to pay the type of royalties that the NBA wanted from the Townsville Crocs (nee Suns) and South Melbourne FC (nee Lakers) - doubtful given they weren't prepared to back Fremantle to do the same vs Levi Strauss as per 'Dockers' and they're already spending millions on this operation already.

3) The AFL/GCFC has dropped the ball and will have a please explain letter coming from the NBA - given the NBL, NSL and AFL have all been blindsided regarding American trademarks in the past this seems the most feasible.

 

[juzz_e]

I'd think 'Suns' would fall into the same category as 'Bulls' and ect.

 

[Hollow Knight]

No, because 'Eagles', 'Cowboys' and 'Broncos' (or 'Magpies', 'Bulls', 'Blues') etc are common usage words in the public domain.

'Lakers', 'Suns', 'Dockers', 'Devil Rays', 'Coca-Cola' as opposed to 'Cola' etc are brand constructs and therefore not.



If it is Suns as reported, one of three things has occurred.

1) The Phoenix Suns/NBA have allowed the trademark to lapse - highly doubtful.

2) The AFL/GCFC are prepared to pay the type of royalties that the NBA wanted from the Townsville Crocs (nee Suns) and South Melbourne FC (nee Lakers) - doubtful given they weren't prepared to back Fremantle to do the same vs Levi Strauss as per 'Dockers' and they're already spending millions on this operation already.

3) The AFL/GCFC has dropped the ball and will have a please explain letter coming from the NBA - given the NBL, NSL and AFL have all been blindsided regarding American trademarks in the past this seems the most feasible.

Why is "eagle" a public domain name but not "sun"?

 

[tribey]

Why is "eagle" a public domain name but not "sun"?

Because there is no plural of 'Sun'. Apart from the odd bad poem or Japanese description of the Hiroshima explosion, the plural of Sun is 'Stars'.

 

[Hollow Knight]

Because there is no plural of 'Sun'. Apart from the odd bad poem or Japanese description of the Hiroshima explosion, the plural of Sun is 'Stars'.

The dictionary disagrees.

 

[tribey]

The dictionary disagrees.

The NBA's legal team and Australian trademark law doesn't.

 

[Black Falcon]

So now where at the level of arguing about plurals FFS.

Right then : GOLD COAST PLATYPUSSES

 

[tribey]

So now where at the level of arguing about plurals FFS.

In terms of brand names and trademarking that's often what it boils down to though.

 

[Black Falcon]

I hope their womens team is called the Gold Coast Daughters!

 

[exe ex machina]

It's a ray (pun intended) of good light to hear there could be legal hassles that might prevent the GC from being called Suns. It's the thing I'm hanging my hat on in all this, because frankly the AFL is lame with all their kiddy family-friendly team nicknames. Kids teens and adults all love a football team to be either something historically cool (names like Packers, Shinboners, etc) or something hard-edged.

All these little image and uniform and logo things might seem small, but they're very big actually. Just look at Port's struggles with all these things and how staunchily they originally were about it all, but ten years later (10 years too late) they eventually sorted it out (bad-ass uniform, not soft = fan excitement).

 

[Mr Eagle]

The NBA's legal team and Australian trademark law doesn't.

You would think, nay hope and pray, that after the Dockers shemozzle that this is all well and truly taken care of from a legal perspective...

 

[Black Falcon]

You would think, nay hope and pray, that after the Dockers shemozzle that this is all well and truly taken care of from a legal perspective...

This is the same AFL that has given us the awful away and clash strip dilemmas, last weekends effort was the Eagles v Crows whitewash.

 

[Black Falcon]

It's a ray (pun intended) of good light to hear there could be legal hassles that might prevent the GC from being called Suns. It's the thing I'm hanging my hat on in all this, because frankly the AFL is lame with all their kiddy family-friendly team nicknames. Kids teens and adults all love a football team to be either something historically cool (names like Packers, Shinboners, etc) or something hard-edged.

All these little image and uniform and logo things might seem small, but they're very big actually. Just look at Port's struggles with all these things and how staunchily they originally were about it all, but ten years later (10 years too late) they eventually sorted it out (bad-ass uniform, not soft = fan excitement).

As usual GG, you are a fountain of wisdom. The little things count. Both Dockers and Port have had teething problems re moniker and jersey design, which hopefully GC will have learnt from. If GC falls into the same hole of having to reinvent itself every 3 years then lots will be pssd.

What it is needed is strong options chosen at the very start- in jersey design, moniker, song. And stick to it. I'm ok with jersey designs being jazzed for marketing purposes for special events or 'modernizing' ie evolution. But complete re-drafts indicate a club getting wobbly (IMO LIons new logo and strip).

Would you be happy with GC Predators? I think they have life-guards for that

 

[exe ex machina]

That's the key phrase, Mr.Falcon...."reinventing itself every 3 years".

 

[Docker Clint]

That's the key phrase, Mr.Falcon...."reinventing itself every 3 years".

Tinkering didn't work for Fitzroy either.

 

[CoastBhoy]

CONFIRMED.

Suns to shine on Gold Coast Football Club
Nick Smart | July 15th, 2010

THE Gold Coast Football Club will be known as the Suns.

Senior figures at league headquarters in Melbourne last night confirmed the new moniker for the club that enters the AFL competition next year.

The club previously opted to not go with a nickname and will still be known as the Gold Coast Football Club. Its bold GC logo will remain, albeit with a sun, believed to be rising behind it.

The Gold Coast is a very powerful brand in itself and the club still plans to tap in to that broad appeal.

GCFC boss Travis Auld would neither confirm nor deny the speculation but said the search for a nickname for the club had been lengthy.

"There have certainly been a lot of names thrown around and that (the Suns) has been one of them," he said.

Have your say on the feedback form below
"There are certainly legalities associated with choosing a name and that part is a rigorous process in terms of finding out what is available.

"It has been an exciting, fun process ... but we can only have one name.

"We have had a lot of great feedback and I think we have been able to encapsulate what people are looking for."

There have been concerns about whether Suns, which is trademarked to Phoenix NBA team, could be used.


If an agreement was not reached, the club strongly considered going with 'Sons' in a bid to sidestep the problem.

The Suns is the former name of the Townsville NBL basketball team, which in 1998 changed its name to the Crocodiles after a dispute with the Phoenix franchise.

But the GCFC play a different sport as well as being in a different country.

Yesterday, it was revealed the AFL had registered domain name goldcoastsuns.com.au

 

[dswan]

somebody in this thread invented it! they should be known ! suns is quite decent and it is sure to attract or not detract people. marlins etc is too specific for a new team. suns or sons is a good call. provided the jersey is a shit load better than its current one!!

 

[Mr Eagle]

It's a good, solid name. Get the rest of the pieces right in the brand and they should be pleased with their start in life.