News Great Southern Bank (formerly CUA) announced as new Co-Major Partner

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Aug 26, 2004
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[TD valign="top"]Dear Aph,

We are incredibly proud to reveal to you today that Great Southern Bank has made a new, significant commitment to the Blues as a Co-Major partner.

After unveiling a new name and brand just last week, Great Southern Bank (formerly Credit Union Australia) will now join Hyundai in providing the highest level of support to the Club for at least the next three years.

Formerly a Platinum partner of ours after becoming a member of the Carlton family in 2018, Great Southern Bank’s elevated partnership is yet another huge show of faith in the direction of our football club.

Having been a loyal partner of our club since first coming on board as a Platinum partner in 2018, Great Southern Bank’s eagerness to increase their support is also a great reflection of our already existing, strong and mutually beneficial relationship.

We’re delighted they also see us as an important part of their future, entering their next chapter as Great Southern Bank, with a brand-new look, albeit the same purpose-led strategy of helping all Australians, including Carlton members, own their own home.

There is no denying that Co-Major partnerships are incredibly important, especially in this current climate, and to have two strong partners in Great Southern Bank and Hyundai, aligned with us at such a significant level, gives us the perfect off-field platform to keep building from.

From Round 14, you will see the Great Southern Bank all-new logo appear on the front of the Club’s away guernsey and on the back of our famous Navy Blue home guernsey, as well as all club apparel from 2022.

Dominant logo features will also appear on the AFL media backdrop, changeroom signage, digital club communications and game-day activations.

Great Southern Bank has a strong presence in Victoria with seven branches across Melbourne, Werribee and the Latrobe Valley, as well as the Great Southern Bank call centre in Melbourne’s CBD.

As Australia’s largest customer-owned bank, Great Southern Bank’s key focus centres on all profits being reinvested into new initiatives, leading products, and in providing outstanding customer service.

Victoria is a key growth market for Great Southern Bank and already accounts for 21 per cent of its loan pool. The fact that it has one of the country’s fastest growing property and home loan markets is a great fit with its strategic purpose of helping all Australians own their own homes.

There is no doubt that our rapidly growing membership base was a key element in Great Southern Bank’s decision to elevate their partnership with us and I have no doubt that all Carlton members will look to give Great Southern Bank the same level of support that they have provided to our club.

We are incredibly proud of this fantastic partnership and we look forward to working closely with Great Southern Bank over the coming seasons.


Cain Liddle
Chief Executive
Member ID: 21499500​
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Yep, it's been tough on the airline industry throughout COVID. I do believe though that they'll remain as sponsors on some sort of level.

Surprised we didn't lose Grunt.

Virgin still listed as a platinum partner.

Did GSB and Virgin effectively swap commitments?
 
Surprised we didn't lose Grunt.

Virgin still listed as a platinum partner.

Did GSB and Virgin effectively swap commitments?
Yep, looks like it. I've summarised it up bellow for anyone interested.

Joint major partners - Hyundai, Great Southern Bank

Platinum partners - Trip a deal, Virgin australia, Lincoln indicators, Puma, Visy, Grunt, Electrolux

Gold partners - OnTime, Priority care health solutions, Barkley smokehouse, That's amore, Domestos

University partner - La Trobe uni

Suppliers - Chemist warehouse, Elastoplast, I-MED radiology
 

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Said it somewhere else but I like their logo on the jumper. Blends in as opposed to others (career 1, Toshiba, Mayne- I'm looking at you)
 
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Yep, looks like it. I've summarised it up bellow for anyone interested.

Joint major partners - Hyundai, Great Southern Bank

Platinum partners - Trip a deal, Virgin australia, Lincoln indicators, Puma, Visy, Grunt, Electrolux

Gold partners - OnTime, Priority care health solutions, Barkley smokehouse, That's amore, Domestos

University partner - La Trobe uni

Suppliers - Chemist warehouse, Elastoplast, I-MED radiology
so I've just nudged the tail end of the honda into an intransigent fence and crushed my side lights - call lincoln indicators?
 

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