Determinant
Moderator
- Jan 9, 2012
- 7,453
- 6,807
- AFL Club
- GWS
- Other Teams
- St Kilda
- Moderator
- #1
You may have seen the discussion on one of the threads a month or so ago around player sponsorships. I said I would make contact with the club and come back with some detail.
As it turns out GWS have commercial player sponsorships which sell out at a range of cost points but all are considerably above our capacities. They don’t currently have a formal framework for community sponsorship but are happy to work with us to put something in place.
Effectively they would be able to facilitate a donation(s) unofficially tied to a player(s) that would come with benefits, along the lines of one or more items of signed merchandise/event tickets etc naturally depending on how much we raised.
The most bang for buck will potentially come through a sizeable sponsorship of individual players, I can’t see the club giving away signed merchandise by the player for less than $1k per player as a baseline.
@Dr Mike from the Tiger’s board had a great idea, sponsor getting a player’s parents/family to a game, so it doesn’t need to be a straight donation we can be creative.
Below are some organisational points:
· BF doesn't handle the money at all, whoever organises it receives money in good faith from posters then pays up to football club when received.
· Incoming funds are handled in a variety of ways, specific bank accounts or PayPal, if we do it I will be going down the PayPal route, I’ve used them for years without issue.
· BigFooty contributes $200 per club board. This is $200 however many players you sponsor.
· What do sponsors get?
Clubs give goodies and event tickets. You can split these up between your contributors.
BigFooty will give sponsors a Gold or Platinum membership depending on how much they contribute.
$0-49: No membership
$50-$99: 1 year's Gold Membership
$100+: 1 year's Platinum Membership
· What structure should you use for goodie distribution?
Some formats are:
- $100 flat per head. All gimmes included in the sponsorship are raffled off.
- Any amount, with "tickets" in the prize draw for goodies at, say, 1 per $25.
· Sponsors get a spiffy badge on their BF profile
I’d like for us to have a robust discussion on this for a few months with a view to kicking something off later in the year. We also have the polling tools on the forum if helpful.
Discussion topics off the top of my head
1. Do we have enough interest to make it work?
2. Mens, Womens or both
3. Target amount (total or per player)
4. Realistic individual contribution expectations
5. Form of sponsorship
6. Ideas to take to the club for “rewards”
7. Sponsorship organisation timelines
8. Goodie distribution structure as posed above
9. Goodie distribution mode (I suggest RandomPicker an online tool)
I’m sure I’ve missed as many points as I’ve listed, but this should be enough info to get people thinking and discussion started..
As it turns out GWS have commercial player sponsorships which sell out at a range of cost points but all are considerably above our capacities. They don’t currently have a formal framework for community sponsorship but are happy to work with us to put something in place.
Effectively they would be able to facilitate a donation(s) unofficially tied to a player(s) that would come with benefits, along the lines of one or more items of signed merchandise/event tickets etc naturally depending on how much we raised.
The most bang for buck will potentially come through a sizeable sponsorship of individual players, I can’t see the club giving away signed merchandise by the player for less than $1k per player as a baseline.
@Dr Mike from the Tiger’s board had a great idea, sponsor getting a player’s parents/family to a game, so it doesn’t need to be a straight donation we can be creative.
Below are some organisational points:
· BF doesn't handle the money at all, whoever organises it receives money in good faith from posters then pays up to football club when received.
· Incoming funds are handled in a variety of ways, specific bank accounts or PayPal, if we do it I will be going down the PayPal route, I’ve used them for years without issue.
· BigFooty contributes $200 per club board. This is $200 however many players you sponsor.
· What do sponsors get?
Clubs give goodies and event tickets. You can split these up between your contributors.
BigFooty will give sponsors a Gold or Platinum membership depending on how much they contribute.
$0-49: No membership
$50-$99: 1 year's Gold Membership
$100+: 1 year's Platinum Membership
· What structure should you use for goodie distribution?
Some formats are:
- $100 flat per head. All gimmes included in the sponsorship are raffled off.
- Any amount, with "tickets" in the prize draw for goodies at, say, 1 per $25.
· Sponsors get a spiffy badge on their BF profile
I’d like for us to have a robust discussion on this for a few months with a view to kicking something off later in the year. We also have the polling tools on the forum if helpful.
Discussion topics off the top of my head
1. Do we have enough interest to make it work?
2. Mens, Womens or both
3. Target amount (total or per player)
4. Realistic individual contribution expectations
5. Form of sponsorship
6. Ideas to take to the club for “rewards”
7. Sponsorship organisation timelines
8. Goodie distribution structure as posed above
9. Goodie distribution mode (I suggest RandomPicker an online tool)
I’m sure I’ve missed as many points as I’ve listed, but this should be enough info to get people thinking and discussion started..