TheLoungeLizard
The world's most handsome man
Hey FJGD folk,
On the latest podcast (arriving in your ears today) we touched on the topic of the technology of Player Issue jumpers and the market to make money in Australian Rules football.
Freight Train and I have spoken at length over this and for those who want podcast spoilers it's ultimately come to a head with the demise of BLK, ISC and to a lesser degree Nike all pulling out of guernsey manufacturing in the AFL.
The market to sell jumpers to a small percentage of fans (and what you get in a replica is just that, a low quality replica to wear) is so low compared to other sports and there is a limit of teams.
But, if you think back to the early 2000's every jumper was a clean cut jumper as it was just that, a jumper... but now the technology has grown that Player Issue's are a work of art, specially crafted materials and templates to give the ultimate athlete the edge.
Thousands of dollars go into the research and design.
But the market to spend this amount of money on AFL and make it back isn't there in 2020, in fact FT even went as far as to say he see's no benefit to being a manufacturer in our sport.
So, I pose the question to you all, is the Jeanie out of the bottle?
Can we grow with major brands and technology as it continues or are we as far as we can stretch our great game?
Will we see the 'major' brands walk away and we will have 'just jumpers' in the future with smaller brands (Sekem, Cotton On, CGR, Majestic, Classic ect) as the investment finally surpasses the return?
Over to you, 'ave at it.
On the latest podcast (arriving in your ears today) we touched on the topic of the technology of Player Issue jumpers and the market to make money in Australian Rules football.
Freight Train and I have spoken at length over this and for those who want podcast spoilers it's ultimately come to a head with the demise of BLK, ISC and to a lesser degree Nike all pulling out of guernsey manufacturing in the AFL.
The market to sell jumpers to a small percentage of fans (and what you get in a replica is just that, a low quality replica to wear) is so low compared to other sports and there is a limit of teams.
But, if you think back to the early 2000's every jumper was a clean cut jumper as it was just that, a jumper... but now the technology has grown that Player Issue's are a work of art, specially crafted materials and templates to give the ultimate athlete the edge.
Thousands of dollars go into the research and design.
But the market to spend this amount of money on AFL and make it back isn't there in 2020, in fact FT even went as far as to say he see's no benefit to being a manufacturer in our sport.
So, I pose the question to you all, is the Jeanie out of the bottle?
Can we grow with major brands and technology as it continues or are we as far as we can stretch our great game?
Will we see the 'major' brands walk away and we will have 'just jumpers' in the future with smaller brands (Sekem, Cotton On, CGR, Majestic, Classic ect) as the investment finally surpasses the return?
Over to you, 'ave at it.