A bit like the Storm RL team in Melbourne they will NEVER crack the Victorian market no matter how hard they try and will remain just a novelty!Brisbane is the only city this year that has shown positive ratings growth. While you're right, we are fairweather, the AFL should also take this as a positive. This tells us that Queensland is far more receptive than NSW in terms of AFL growth. A strong Brisbane team will mean a strong support from Queensland towards this game. A strong Sydney team won't mean the same thing. In fact, a couple of weeks ago, the Sydney and Lions match both aired on FTA and more people watched in Brisbane despite its much smaller population. I'm not sure if AFL will ever crack the Sydney market, but they do have a better chance at cracking the Brisbane/Queensland market.