The reality is Horse has probably been our best coach, he's been very good at evolving the side, gives young players a go if they perform and transitions the older players out as needed (sometimes somewhat ruthlessly, but it's what's needed) which has probably extended our window a little and helped us through a trade ban, when maybe a few other clubs clung onto their elder players longer than they should have (in Hawthorns case they were winning flags so understandable for them, not for a couple others though).
The game-plan is sound/strong but probably the main criticism is when we lose, we seem to lose because of the same mistakes over and over. Who do you put that on though, coaches or players?
The defence almost always does was needed (largely because of our team defence rather than individuals), the forward line can be spasmodic we've seen what it can do at times (sometimes against good sides too), the centre clearance setup can be an issue when Kennedy doesn't get involved, there can be too many centre clearances given away.
The side lives and dies by our midfield though and it's our link between it and the forward line which is usually what burns us...and probably why we usually look better when the mids do a majority of the scoring and we're not relying on the link between the two so much. When the mids are up and going we score heavily, quite often through sheer quantity of entries, we move the ball quickly and lock the ball where we want it because of strong defence. When someone breaks even with the mids the forwards go too high up and we rely heavily on the defence and the scoring becomes excruciatingly stagnant because we (generally) rely on quantity not quality.
It's obvious Horse is fully aware of our decencies, he wants to add more quality - you can see that through selection this year, but he has built a game plan to suit our current senior group accordingly and done very well, considering moat clubs with our efficiency %'s finish down the other end of the ladder. I thought the coaching last year was very good, much improved on 2015 (and we still finished 5th that year, despite being 'poor'). Horse is a very good coach, one of the best currently going around, but unfortunately, like the side/club in general, a 2nd flag is needed to vindicate what really should (and really still has been) our best ever era/window in (Sydney) club history. Otherwise, fairly or unfairly, history probably ends with the side being seen in a negative light as massive underachievers (ala Port 2001-2004).
Buddy doing his foot at the outset of the GF didn't help plus a bunch of injuries hitting our defenders in the finals.
To be honest I doubt that many of us would have expected we'd be playing a GF with a bloody good chance of winning it after losing so much talent at the end of 2015. Huge kudos for Horse turning the team around on the spot and going for gold again so soon.