- Oct 3, 2007
- AFL Club
- West Coast
- Other Teams
- West Perth
The teams that make money are the teams with season ticket holders.
Last game I went to in Melbourne was a Bulldogs home game. GA ticket at the gate cost me $20-something. Of that $20-something how much do you reckon filtered down to the home team? Last WC game I went to was in E Reserve (nosebleeds) which is $410 a year ($41/game). A Reserve is $850 a year and there are a bunch of categories above that for $1195 and $1675 before you get into corporate seats. This is where the club makes money.
I don't know the breakdown of Freo's (current, still pre-season) 43k membership but a a sold out Freo home derby does not make the home club as much money as a sold out WC home derby with fewer tickets on sale to the public/opposition members. Freo's membership is pretty solid, but in the 90s and early 2000s it was in the low to mid 20,000s so a derby could get close to a 50/50 split of support. These days it's predominantly home crowd support for either side. But even if 60,000 Freo fans turn up to a Freo home derby the additional 5, 10, 15k on top of season ticket holders still aren't as lucrative for the home side's coffers.
The AFL love drumming up 'blockbusters!' because big ticket sales mean money in their pockets. If Essendon play at Docklands and the game sells a few more tickets than forecast on top of however many Essendon season ticket holders are there the AFL doesn't make a song and dance about it. If Essendon play an MCG home game 70 or 80k turn up Gil and co are high fiving in the hallway. Clubs like big crowds because it makes them some extra money and helps to drive sponsorship interest but first prize is still getting season ticket holders paying a premium for that privilege.
If Victorian fans want to pick and choose which games to go to and buy tickets on the day then great, just remember that no stadium deal is going to give you $50 a patron if you only bring in $20.
So are you saying the Vic club memberships don't include reserved seating? Why be a member if you don't want a seat to the game?