How to fix the TV rights and remove Telstra's stranglehold on the AFL site

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ag6858

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May 2, 2009
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Decent in theory, if filmed in HD and broadcasted with the fans in mind, but it will never happen due to the money thrown around.
 

bomberswarm2

Club Legend
Nov 19, 2011
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Well channel 7 and 10 in 2007-2011 held the rights to all 8 games, but sold 4 each round to Foxtel, if 7 actually paid for all the games then they could sell 3 to 10 and 2 to 9. It would work out. 10 pays 500 millon and 9 pays 200 million, so 7 pays 500 million for 4 games per round.
 

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wikipediaAFLproject

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Jul 11, 2006
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NYJets, Australia
Anyone whos been following technology and media news recently will be very interested in the future of sport broadcasts.
TV is moving online. When the NBN comes out expect your TV to be connected to the internet, and be able to broadcast television stations over the internet. It will most likely begin with Australian stations, and then move to American etc. The AFL will have its own channel ... how this will effect advertising is to be seen. It will probably just become another app on your TV.
 

Kwality

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Aug 14, 2011
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Anyone whos been following technology and media news recently will be very interested in the future of sport broadcasts.
TV is moving online. When the NBN comes out expect your TV to be connected to the internet, and be able to broadcast television stations over the internet. It will most likely begin with Australian stations, and then move to American etc. The AFL will have its own channel ... how this will effect advertising is to be seen. It will probably just become another app on your TV.
Watch what V8 Supercars does with its rights due to be negotiated once the NRL situation is put to bed. A couple of years back a V8/7 agreement included the V8s having production control over the pictures & commentators.
 

wikipediaAFLproject

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Jul 11, 2006
964
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Watch what V8 Supercars does with its rights due to be negotiated once the NRL situation is put to bed. A couple of years back a V8/7 agreement included the V8s having production control over the pictures & commentators.
Is that similar to the AFL where only AFL photographers are allowed at matches, and they onsell the photos to the media?
 

Kwality

Brownlow Medallist
Aug 14, 2011
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Is that similar to the AFL where only AFL photographers are allowed at matches, and they onsell the photos to the media?
No its control of TV feed ... the commentators, what the viewers see. Set up by James Erskine, who has a TV negotiation pedigree & amongst other things is/was Shane Warnes manager (not a plus for me, but .. ).

If the picture were offered beyond TV, the V8 boys have it to offer.
 

Rob

Brownlow Medallist
Nov 8, 2000
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Did you even look at that image link? All games would be live and on their HD channels also.
I did, and it doesn't.

But in any case, I wouldn't trust 7 or 9 further than I could kick them. I just couldn't see them showing Friday night games live over here no matter what.
 

Dont be a lemon

Brownlow Medallist
Suspended
Jun 2, 2006
17,806
3,511
Party time all the time
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Seven, Nine and Ten would be thrilled at the prospect of cannibalising the free-to-air AFL audience by broadcasting against each other...

And before someone says "But the NFL!" the NFL is far more popular in America than the AFL is in Australia and even then their "FTA against FTA" is only two time slots a week instead of almost every game like the OP is suggesting.

Suspected when I saw the thread title it would be by some daydreamer who wants every game free.
 

soyouthink10

Club Legend
Nov 4, 2010
1,162
169
Melbourne
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Free to air TV are in essence competing with other FTA channels .. pay Tv to a lesser extent.

Pay Tv pay the lion share in funds and such it is important part in the process.

TV rights are only valuable to networks, if other networks dont have them.....

Failblog
 

deck

Premiership Player
Aug 7, 2004
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Seven, Nine and Ten would be thrilled at the prospect of cannibalising the free-to-air AFL audience by broadcasting against each other...

And before someone says "But the NFL!" the NFL is far more popular in America than the AFL is in Australia and even then their "FTA against FTA" is only two time slots a week instead of almost every game like the OP is suggesting.

Suspected when I saw the thread title it would be by some daydreamer who wants every game free.
NFL only has one competing time slot for this very reason. CBS and Fox only get 2 games every second week so the other has 1 game every 2 weeks with no competition. No money in competing for the same advertising dollars.
 

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Silent Alarm

sack Lyon
Jul 9, 2010
24,175
26,472
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Anyone whos been following technology and media news recently will be very interested in the future of sport broadcasts.
TV is moving online. When the NBN comes out expect your TV to be connected to the internet, and be able to broadcast television stations over the internet. It will most likely begin with Australian stations, and then move to American etc. The AFL will have its own channel ... how this will effect advertising is to be seen. It will probably just become another app on your TV.
Exactly.

There's every chance this massive TV deal will be the last. In five years time, the television landscape will be entirely different. People are becoming less and less dependent on TV, especially with younger people. I think the premise of a television set will still exist – you'll still have 7, Ten, SBS/ABC**, but there's going to be a wider array of customisation.

An educated guess is that everything will be 'app-based.'

The AFL will make money through direct revenue. Instead of Channel 7 and Foxtel basically buying advertising dollars, the AFL will cut out that middle man, with all advertising going to them.

You'll probably be able to purchase 'Season passes,' each on a different tier. So as a Fremantle fan, I could buy a Freo pass – every one of our games live in HD. I could pay $150 and have this on a 'regular' package. This regular package would have ads after goals, between quarters, at half time, etc. They'd probably then throw in some of those annoying auto-play ads as well. Then, for about $300, you could get all your Freo games ad free.

Then, there'd be an 'All Access' pass with every game. Again, they'd have a budget and premium model. In between this All Access and Club deal, there'd probably be something like a 'three-games per round' deal as well.

I guess this would also be tied into memberships as well. So a Crows fan would buy their regular membership with free streaming of home games (which, for the most part, they'll never use) and for $50, all away games.

You'd be able to watch these games on your smartphone, your computer, and your television.

**I can tell you that SBS and ABC will not exist as separate entities for much longer. Plenty of ABC employees (well, four) have told me this during lectures at uni. There's an interesting factoid that basically portrays the current media landscape.
 

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