I AM CARLTON - New Club Initiative

sherb

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#51
I don't mind these marketing initiatives, but the initiatives themselves don't automatically get the members to sign up/renew.

The club needs to make sure its membership/marketing department is adequately resourced to enable this to happen.

And I suspect this isn't the case at present. But I could be wrong.
 

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Erko Blue

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#56
Done it's job for me. Not sure if I am weak or overly passionate, but within about 10 seconds the pride was welling up inside me and by the end of the 45 seconds I had tears in my eyes.

**** I love this club and I am so proud to be part of it.

I AM CARLTON.

(Carlton supporters who pot stuff like this without constructive reasoning .... well, maybe you aren't Carlton and this is not aimed at you)
Oh, you old softy, give us a hug.

I AM CARLTON
 

Macca29

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#59
I like the campaign and so what if you can draw comparison to other clubs. Our member services have improved out of site in recent years were on the right track.

I don't hope we ever copy the Roar metre or warning siren crap stuff that Essendon do before the bounce. What a joke!!!!!

I AM CARLTON!!!!! :thumbsu:
 

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Moderator #66
Geez can't you think up of your own slogan? :thumbsdown:
This is Essendon
I am Carlton

Doesn't look like too many words in common does it?

This is Essendon presents Essendon to the masses, as if it is presented to outsiders looking in.

I am Carlton does not present itself to outsiders, it tells them they are already part of it. The spiel even says that armchair supporters without memberships are Carlton. It allows non-members to download stuff without a membership number to say that they are part of Carlton.

It's a slightly different vibe.
 

Jatz

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Moderator #69
Done it's job for me. Not sure if I am weak or overly passionate, but within about 10 seconds the pride was welling up inside me and by the end of the 45 seconds I had tears in my eyes.

**** I love this club and I am so proud to be part of it.

I AM CARLTON.

(Carlton supporters who pot stuff like this without constructive reasoning .... well, maybe you aren't Carlton and this is not aimed at you)
couldn't have put it better myself.
im not an overly emotional person but watching this i was getting goosebumps and was welling up.
just proves how proud of this awesome club i am!
sounds sad but carlton means more than anything else to me (apart from family of course) :thumbsu:
 

Dramoth

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#71
Definitely getting the iamcarlton tshirt...
Gonna get a couple of the I am Carlton t's for the gym when I get paid next :D

Will look awesome in them at the gym... might also get an est. 1864 singlet for training as well... just to stick it up the poms who think that their football clubs have been around for longer than ours :D
 
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