Richmond not last despite 100k members and three flags in four years. Collingwood and Carlton 2-3 million more than lowest. St Kilda getting more than GWS (!!!).
The rider text at the bottom indicates that prize money is included in the figures - winning the flag is worth $1.2 million these days (about half that for the losing grand finalist too), and it also includes "licensing distributions" as the AFL itself technically owns the clubs logos/names/etc so they collect all the associated money then hand it out again. Makes sense the bigger clubs would always get a bigger share of that (they sell more merch, thus get a bigger share).





