Zero Hanger can exclusively reveal that North Melbourne are actively distancing themselves from two key pillars of their rebirth as a football club 15 years ago.
Documents obtained by Zero Hanger show that, in a drastic shift in policy, North have quietly but gradually dialled down the prominence of the phrase “Shinboner Spirit” and the name “North Melbourne”, instead preferring to use “Fighting Spirit” and “Kangaroos” respectively in their place, in what is an eyebrow-raising case of history repeating.
But rather than making an announcement about the latest change in tack regarding their name preference, as was publicly done ahead of the 1999 season (albeit an official club name change on that occasion), this time around it has been done quietly and without any fanfare.
This was evident in North’s Round 12 match against St Kilda at Marvel Stadium. Instead of being referred to as “North Melbourne” on the scoreboard, they were referred to as “Kangaroos”. The smaller scoreboard even used the “KAN” abbreviation, instead of “NM”.
Huh? Haven't we been here before? And reclaiming NORTH MELBOURNE was a deliberate strategy?
UPDATED: Kangaroos facelift raises more questions over club’s future
Zero Hanger can exclusively reveal that North Melbourne are actively distancing themselves from two key pillars of their rebirth as a football club.
www.zerohanger.com