I read an interesting article about KFC's sponsorship of the cricket last year. Basically, KFC's strategy was to aggressively overcome the perception of a US import, against the more quintessentially Australian Red Rooster. Perhaps there is an element of this in Toyota's strategy?
Is there too much advertising/ corporate branding in AFL?
- Thread starter Socrates2
- Start date
- Tagged users None
I read an interesting article about KFC's sponsorship of the cricket last year. Basically, KFC's strategy was to aggressively overcome the perception of a US import, against the more quintessentially Australian Red Rooster. Perhaps there is an element of this in Toyota's strategy?
So european soccer doesn't?
What do you make of Frank de Borge's liking of soccer not having advertising on the pitch? For me, with Aus football having both advertising on the ground and on the jumpers, I can't really see how the pitch is more sacrosanct than the shirt but, this is how soccer people view it.
For me, growing up with a sport where the members own the clubs, I cannot reconcile how people in the US and england deal with private ownership and still convince themselves this entities are still worth supporting with any passion
Truth is, your concept of what is "good" is likely to be shaped by what you've grown up with.....in either a positive bias for most or negative bias for those susceptible to the cultural cringe
Socrates2
Norm Smith Medallist
- Aug 11, 2015
- 9,041
- 9,787
- AFL Club
- Richmond
- Thread starter
- Banned
- #30
The Epl one has the Epl logo and Emirates, that's two .The Collingwood has Emirites in the colour red, Afl logo , another sponser in between the two and one bottom right,plus the 3 others on the shorts,plus the big one on back of the jumper( in different to club colours again), which Epl doesn't have .
The EPL also has the apparel sponsor. Point is though they major sponsor is far more dominant
- Feb 13, 2011
- 10,893
- 13,735
- AFL Club
- Richmond
in the EPL they have one large sponsor on the front, and a clean back. In AFL there is one small one in the top left corner (Emirates, Hyundai, fujitsu, jeep) and then a large one on the back.
As the front is the more important part of the jumper, the EPL has more dominant sponsorships.
- Apr 18, 2005
- 30,985
- 26,723
- AFL Club
- Melbourne
Yes. The alcohol and gambling promotion in particular is disgusting.
Socrates2
Norm Smith Medallist
- Aug 11, 2015
- 9,041
- 9,787
- AFL Club
- Richmond
- Thread starter
- Banned
- #35
I wouldn't say more prominent, the word Jeep in black, against a yellow background is far ore prominent.The green bingle colour shouldn't be on the jumper as it stands out too much.Yellow and black, not yellow black and green
- Sep 27, 2014
- 34,227
- 28,859
- AFL Club
- Essendon
Premier League doesn't have a name sponsor anymore.
- Sep 27, 2014
- 34,227
- 28,859
- AFL Club
- Essendon
Prefer the European soccer style of having the sponsor try to colour in with the jumper. Would ******* hate for the AFL to end up like the NRL where they're garish and shined up like bumper stickers.
At best you are splitting hairs and your argument that EPL shirts are less commercialised than AFL jumpers is weak and subjective
Your other comment about "fans not standing for it" in terms of why US sport doesn't have jumper signage is an interesting one given that private franchise owners can and do pick up and move their franchises to new cities offering better stadium deals, completely "disenfranchising" their fans in one fell swoop....doesn't seem like a particularly powerful fan base
This is supported to some degree by the much smaller signage on the front of the AFL jumpers having higher value than the bigger one at the base of the back
Haven't the EPL just allowed sleeve sponsors to come in now?
quotemokc
Brownlow Medallist
The major American sports leagues seems to do alright without sponsorship logos plastered all over their uniforms
Socrates2
Norm Smith Medallist
- Aug 11, 2015
- 9,041
- 9,787
- AFL Club
- Richmond
- Thread starter
- Banned
- #42
It's not just about comparing it to the EPL or any other sport really, it's about having too much 'branding' on everything.Nothings sacred anymore , not the jumper, the ball ect. The Collingwood jumper now has red in it now thanks to you selling out to Emirates .Its red on front and back hence the joke, Whats black and white and read all over? Answer; A modern day Collingwood jumper! Its starting to look like Essendon!
And yet they are private franchises and the play things of billionaires....swings and roundabouts
Sorry, you've tried to make your point but most have disagreed with you.
Emirates is not on the front and back. It is on the front for home games and back for away games. CGU is our second sponsor and for home games that gets them a spot on the shorts and the spot under the number on the back. I would personally prefer the current set up to having a sponsor plastered over the middle of the front like in soccer and rugby league. Each to their own
My issue with the (dated at least 4 years) collingwood versus essendon photo is that Collingwood should be wearing the clash jumper....it certainly isn't "starting to look like essendon" though. that's ridiculous
Socrates2
Norm Smith Medallist
- Aug 11, 2015
- 9,041
- 9,787
- AFL Club
- Richmond
- Thread starter
- Banned
- #47
Your missing thr point which is people should be able to sit down and watch the footy without the overload of advertisements and corporate branding. It takes away from the aesthetic of the game and the enjoyment.These corporate w***ers have convinced clubs to put extra colours on their jumpers eg bingle, Emirates It's bullshit. The clubs are prostituting themselves and getting not enough in return. The advertising on the ball is only about 50,000 a year I estimate, what a joke
Socrates2
Norm Smith Medallist
- Aug 11, 2015
- 9,041
- 9,787
- AFL Club
- Richmond
- Thread starter
- Banned
- #48
I'm not sure why your happy with the red on Collingwood's jumper, you should be against it.The corporates don't need you to defend them, they got enough money already.Its about time the public stopped getting bent over
quotemokc
Brownlow Medallist
Bet you would be singing a different tune if it was per ball
Nobody is getting "bent over" and I am not defending corporates
In a perfect world I'd rather a Collingwood jumper clean of sponsors logos. That said, I don't know why I should be "against it". I much prefer that subtler positioning of the major sponsor compared to other (non american) sports.
Overall, I am far happier with the AFL's degree of commercialisation (taking in to account: ticket prices, commercialised clinics, private franchise ownership etc) than US sports and english soccer
Similar threads
