- Oct 12, 2019
- AFL Club
- Other Teams
- South Fremantle, Hull City
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So what happens now? Who replaces ISC for us?The game’s biggest jersey supplier has confirmed it will walk away from the game at season’s end, leaving a potential multimillion-dollar hole in club coffers.
ISC – which is the official apparel partner and merchandise supplier of eight clubs – blamed the ongoing COVID-19 pandemic for its decision to part ways with clubs.
The company has partnerships with last year’s grand finalists Sydney Roosters and Canberra plus a host of other clubs including Parramatta, South Sydney, Wests Tigers, Brisbane, North Queensland and Melbourne.
ISC’s chief executive Jason Schulman said his company had invested significantly into the game in recent years through sponsorships and royalties.
“The licensing apparel model for professional sporting teams in general has been under pressure for some time due to a number of factors,” Schulman said.
“With the COVID-19 global pandemic and resulting effect on both the sporting and retail landscapes having a devastating and unprecedented impact on all sporting bodies, entities and related businesses, the ISC Licensing business has been no different.”
Clubs and the company have been in negotiations with in recent weeks. The terms of each of these deals are different with some fortunate to have their contracts expiring at the end of the year so the financial impact will not be as significant.
Others were locked into long-term deals.
Schulman confirmed the company would also withdraw from AFL clubs. It will remain trading as part of its teamwear division servicing grassroots clubs.