News ISC to leave the sporting landscape in 2020 (Confirmed)

Remove this Banner Ad

barrackers

Norm Smith Medallist
Sep 4, 2016
7,421
12,469
AFL Club
Collingwood
Collingwood have an end of financial year sale on all ISC including jumpers at $80. Only larger sizes of the clash jumper available. Never known a sale to occur this early.
 

(Log in to remove this ad.)

Lemon Boi

Las Vegas Bears S29 Rookie of the Year
Nov 20, 2019
1,095
2,158
The dark heart of Queensland
AFL Club
Brisbane Lions
Other Teams
North QLD Cowboys, Las Vegas Bears
All ISC teams, except Gold Coast and West Coast, have players that wear longies.

I hope that whichever manufacturer they go to, they choose one that will continue to make longies.

Would be great if they could bring back the cuffs, especially to Adelaide and St Kilda.
 

TheLoungeLizard

The world's most handsome man
Oct 21, 2010
12,138
14,137
Melbourne
AFL Club
Richmond
Other Teams
Newcastle United, New York Yankees
All ISC teams, except Gold Coast and West Coast, have players that wear longies.

I hope that whichever manufacturer they go to, they choose one that will continue to make longies.

Would be great if they could bring back the cuffs, especially to Adelaide and St Kilda.
Isn't it a club decision?
Richmond don't allow it (the Clarkson effect) but the Blues do
 

(Log in to remove this ad.)

Lemon Boi

Las Vegas Bears S29 Rookie of the Year
Nov 20, 2019
1,095
2,158
The dark heart of Queensland
AFL Club
Brisbane Lions
Other Teams
North QLD Cowboys, Las Vegas Bears
Isn't it a club decision?
Richmond don't allow it (the Clarkson effect) but the Blues do
If only players were as passionate as us, every team would still have longies.

The longie is also extinct at Brisbane, last seen in 2008; Voss must’ve purged them.
 

Smooth Criminal

Club Legend
Sep 18, 2016
1,367
1,928
Adelaide
AFL Club
Adelaide
Other Teams
North
Wonder if Castore's whole premium ideology (if they do come into AFL) will mean focusing on selling less apparel compared to other brands but selling their apparel at much higher costs - more of a margin-based strategy. So whereas ISC sell $120 Crows track jackets, and want to sell at least 20000 of them, Castore will instead sell $250 Crows track jackets but only expect to sell about 10000 of them. Don't see that going down too well with some people, but that could happen?
 

fancyscum

I C O N
May 19, 2012
4,217
8,662
Melbourne
AFL Club
Adelaide
Wonder if Castore's whole premium ideology (if they do come into AFL) will mean focusing on selling less apparel compared to other brands but selling their apparel at much higher costs - more of a margin-based strategy. So whereas ISC sell $120 Crows track jackets, and want to sell at least 20000 of them, Castore will instead sell $250 Crows track jackets but only expect to sell about 10000 of them. Don't see that going down too well with some people, but that could happen?
At $250 for a jacket though, you are moving into a much different space. Instead of competing with Adidas and Nike, you are looking more at Patagonia, North Face and Kathmandu where there is more of a 'quality' factor attached and most folks are looking at something that they can wear all winter long will last them years and possibly decades.

Becomes an exponentially more difficult sell the higher you go, and I haven't seen anything to say that their products are anywhere near being worth that price tag. Some people will buy a jacket with a $70 markup because it has a big sponsor and club logo on it, but everyone can figure out a $200 markup though is taking the piss, you wouldn't sell half the jackets, I reckon you'd be lucky to sell 10%.
 

TheLoungeLizard

The world's most handsome man
Oct 21, 2010
12,138
14,137
Melbourne
AFL Club
Richmond
Other Teams
Newcastle United, New York Yankees
At $250 for a jacket though, you are moving into a much different space. Instead of competing with Adidas and Nike, you are looking more at Patagonia, North Face and Kathmandu where there is more of a 'quality' factor attached and most folks are looking at something that they can wear all winter long will last them years and possibly decades.

Becomes an exponentially more difficult sell the higher you go, and I haven't seen anything to say that their products are anywhere near being worth that price tag. Some people will buy a jacket with a $70 markup because it has a big sponsor and club logo on it, but everyone can figure out a $200 markup though is taking the piss, you wouldn't sell half the jackets, I reckon you'd be lucky to sell 10%.
Funny, Freight Train and I were just discussing this very thing the other night
 

Top Bottom