General Bombers Talk More talk of changing the logo. Post your thoughts here.

[Lore]

Letter from the President: Brand research project​

President Dave Barham provides an update on the club's brand research project.
By essendonfc.com.au - 1 hr ago

To all our Fans and Members,

The Essendon Football Club has a proud history as one of the oldest clubs in the AFL and we have a strong recognisable brand.

We are conducting a preliminary research project which centres around the Essendon brand and its elements.

The research project is in its early phase. Members and supporters have been and will continue to be canvassed as part of this process, in addition to the engagement of multiple Essendon Football Club stakeholders.

We have a proud history of more than 150 years and a deep connection to our members and supporters. This is and will always be respected and embraced.

There is no immediate action to change the club logo or any elements of the club brand. This is a longer-term project with significant work to be completed.

We proudly recognise that our future legacy begins with our proud history.

We will always be called the Bombers.

- Dave Barham

Letter from the President: Brand research project

President Dave Barham provides an update on the club's brand research project.

www.essendonfc.com.au

 

[Lore]

What about something like this (but in our colours of course not this ghastly combo):

What do the bottles represent

 

[Beerfish]

What do the bottles represent

Where do I start.. well beer I guess because you need a lot of it to support this club sometimes. Then there's the celebrating when we snatch one. I could go on. But I won't.

 

[fairbump_playon]

I think we’re overthinking it

These symbols are meant to be violent and dominant

Have you seen the stuff tigers do to the innocent animals of the jungle? Lions.. Serengeti etc.

Kangaroos obviously mostly just cute …and cheap meat. But that checks out.

Not sure about Dockers. Though I always found the band Painters and Dockers a bit intimidating.

 

[The Donners]

What do the bottles represent

They’re poo brown and we play like brown poo?!

 

[Duckworth]

What about something like this (but in our colours of course not this ghastly combo):

I got you Beery...

 

[mike ross]

We should be the first club to have a gif as our logo. And the man to represent us you ask?
Well it has to be the great man...

 

[fairbump_playon]

I got you Beery...

View attachment 1836906

Embrace it

The Essendon Pricks

 

[jdstorm]

Personally I like the idea of changing it to one of those firefighting planes.

Keeps the history, makes the logo less bad

 

[ant555]

I am not overly fused about the logo. I will make a prediction. At some stage the politically correct will win and the Bombers will be considered inappropriate .

 

[Happyskeret]

I got you Beery...

View attachment 1836906

Too soon.