General Bombers Talk More talk of changing the logo. Post your thoughts here.

[Lore]

Letter from the President: Brand research project​

President Dave Barham provides an update on the club's brand research project.
By essendonfc.com.au - 1 hr ago

To all our Fans and Members,

The Essendon Football Club has a proud history as one of the oldest clubs in the AFL and we have a strong recognisable brand.

We are conducting a preliminary research project which centres around the Essendon brand and its elements.

The research project is in its early phase. Members and supporters have been and will continue to be canvassed as part of this process, in addition to the engagement of multiple Essendon Football Club stakeholders.

We have a proud history of more than 150 years and a deep connection to our members and supporters. This is and will always be respected and embraced.

There is no immediate action to change the club logo or any elements of the club brand. This is a longer-term project with significant work to be completed.

We proudly recognise that our future legacy begins with our proud history.

We will always be called the Bombers.

- Dave Barham

Letter from the President: Brand research project

President Dave Barham provides an update on the club's brand research project.

www.essendonfc.com.au

 

[Lance Uppercut]

View attachment 1157048

needs a sash, but then it's perfect

 

[Lore]

That plane

 

[VelvetSledge]

View attachment 1157151
That plane

Only you could pick up that detail

 

[Lore]

Only you could pick up that detail

When Sydney updated their logo last time I'm pretty sure people saw it on like the uniform manufacturers website before it was announced, then it turned up in some graphics stuff from the club like that before it was properly unveiled. Ever since I am like Mostly we've been using that cartoon plane from the 1980s for stuff so this is different. Don't know if it means anything.

 

[VelvetSledge]

When Sydney updated their logo last time I'm pretty sure people saw it on like the uniform manufacturers website before it was announced, then it turned up in some graphics stuff from the club like that before it was properly unveiled. Ever since I am like Mostly we've been using that cartoon plane from the 1980s for stuff so this is different. Don't know if it means anything.

I'm going to have to keep an eye out. Wouldn't mind seeing a more detailed version of that plane

 

[Lore]

I'm going to have to keep an eye out. Wouldn't mind seeing a more detailed version of that plane

From the gif/video thing here;


Bit blurry but different shot of it;

 

[Mr Bultitude]

Only you could pick up that detail

Astute pick up.

Looks like an F-18. Me likey.

 

[ghostdog]

I know from a merch perspective I prefer when it says "Bombers", not "Essendon"
It's more "inclusive" for a logo to say Bombers, in the sense that many who live in Melbourne, and most of supporters interstate, would have no emotional connection to Essendon the place.

Where you stand on that issue boils down to what your answer out of the two words when asked what team you support.

I haven't been to Melbourne since 1984. I'm good with branding as Essendon. Tbh, I wouldn't mind a little sash underneath that says Same Olds.

 

[Howard Moon]

I'm going to have to keep an eye out. Wouldn't mind seeing a more detailed version of that plane

Anything else?

 

[VelvetSledge]

View attachment 1157298
Anything else?

Imagine trying to work that into the new background on the forum

 

[The Devils Advocate]

Am I the only one who wants just a basic paper plane for the logo?

 

[Shane Heard]

I think it’s time to have something new and fresh looking

a new era is dawning at EFC

 

[Cold Sober]

It wont be long.
No Red (redskins)
No Black (henrietta LaWhinga)
No Bombers (They don't drop lollies)
Can't wait to see what the PC clowns will come up with for our new image , color and logo.

 

[Nifft]

I think it’s time to have something new and fresh looking

a new era is dawning at EFC

Like this?

 

[tandino]

It wont be long.
No Red (redskins)
No Black (henrietta LaWhinga)
No Bombers (They don't drop lollies)
Can't wait to see what the PC clowns will come up with for our new image , color and logo.

No blood stained.... actually nah that's ok, fair enough.

 

[Molian]

It wont be long.
No Red (redskins)
No Black (henrietta LaWhinga)
No Bombers (They don't drop lollies)
Can't wait to see what the PC clowns will come up with for our new image , color and logo.

Sponsored by Nubrik

 

[Ati Tude]

View attachment 1157048

I love it. Come trade week, we can make Ben King an offer he can't refuse.

 

[Howard Moon]

I love it. Come trade week, we can make Ben King an offer he can't refuse.

Somewhere John Longmire just felt for his neck

 

[justlookingaround]

If they don’t bring in a new logo for our 150th next year I kinda doubt it’ll ever happen

 

[ghostdog]

Somewhere John Longmire just felt for his neck

Then, when King comes to us, may he play 100 games, and may his first child be a masculine child.

 

[brutus76]

for the 150th next year YES

 

[Albertross]

Wanna see Hooker sitting on the nose of a jet fighter doing the yee-haw, with a Bombers scarce in hand. Otherwise, leave it alone.

 

[The Devils Advocate]

Can we please change the ******* logo? All I see is the drug saga when I see it.

 

[The Devils Advocate]

We can make Ben King an offer he can't refuse.

"you won't have to play on Laverde again".

 

[Lore]

From the President letter regarding 150 years anniversary:

Look out for the unveiling of our new commemorative logo which cleverly encompasses elements of all the club’s previous logos throughout our history

From The President: Paul Brasher

President Paul Brasher speaks about the Dons' upcoming 150th year anniversary.

www.essendonfc.com.au

Reckon we do a Collingwood, have a commemorative logo for a year then unveil a new one?