Opinion It is time we changed the Essendon logo

Mr Bultitude

Club Legend
Jul 20, 2019
AFL Club
Not bhed.

Now the question is do I grab some merch with this logo or wait till 2023 for something more permanent...just glad I don't have to look at cartoon planes.


Moderator ❀
Dec 14, 2015
AFL Club
Isn't the point that it looks like something designed in 1872?

"The 150-year anniversary logo is an embodiment of the previous eight-known versions of the club’s logo which have appeared on annual reports, player contracts, membership tickets and countless items of memorabilia.

The 150-year anniversary logo aims to strike a chord and resonate with different generations of Dons fans who’ve supported the club under various logos throughout their red and black supporter life and to encapsulate the entire club’s journey across the decades."

"The logo is a collage of some of the club’s most notable designs. The flags which flank and mirror either side of the body is a nod to the 1900-1970 period of the club’s existence.

The centrepiece is a shield from the early-1920s, which also possess a hint of the iconic retro shield logo from the 1990s, while the base sits a scroll seen in Essendon’s logo during the 1946-1971 period.

The layered ‘EFC’ symbol which is the centrepiece of the commemorative logo was drawn from one of the earliest club logo designs in 1910."

Shane Heard

Norm Smith Medallist
Mar 11, 2018
AFL Club
Not feeling it. Feels like something Melbourne-ish or something designed in 1872. Hopefully we move well away from that design after the 150-year anniversary.

If you see MFC’s Cetacean Blue and Fire Engine Red then you might want to get your eyes checked for colour blindness


I'm kind of a big deal
May 25, 2009
Bayside, Melbourne
AFL Club
Other Teams
Melb City, Man City, NY Giants
👆This version looks 1000x better!
The current monogram proposed is honestly embarrassingly bad.
I think people are just celebrating change for the sake of change at this point.

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