Opinion It is time we changed the Essendon logo

JayJ20

Brownlow Medallist
Aug 28, 2016
15,427
22,278
AFL Club
Essendon
If we end up retouching the new logo for 2023, I was thinking we should keep it simple, easy to print and useable as a badge/pin.

So I made these to show what I mean:

View attachment 1241163View attachment 1241162
Yep this is it. Well done. Looks amazing, especially the second one.

I'd like to see how it looks without the 'Bombers'. So maybe the current banner down the bottom in black with Essendon F.C in red.
 

Call Me Cake

I'll brb
Jun 9, 2007
7,806
4,296
Melbourne
AFL Club
Essendon
Thanks! Looks really good, especially the two on the right. I'd be happy with that as our permanent logo from next year onwards.
Big statement! Thanks. 🤟 Had fun making it.

1& 3 look like a stumpy penis each side

Dunno about that ..
Haha, actually I agree, I think a shorter one in black works the best. :thumbsu:
 

Call Me Cake

I'll brb
Jun 9, 2007
7,806
4,296
Melbourne
AFL Club
Essendon
Love these variations but I can't see the club ditching the plane, especially for the heritage monogram, even though it looks awesome.
If they can do it right, then I reckon it could be in a touch-up for 2023 (if there is one). Only issue is trusting Essington to do it right though.

No more pointing down crashing into the ground ones I'd hope at least.

435.jpeg
 

ghostdog

Brownlow Medallist
Oct 18, 2008
10,709
6,470
gondawanaland
AFL Club
Essendon
If they can do it right, then I reckon it could be in a touch-up for 2023 (if there is one). Only issue is trusting Essington to do it right though.

No more pointing down crashing into the ground ones I'd hope at least.

View attachment 1242703
I like the current logo but just feel like its time is past, 30 odd years and counting... although its image in that photo is really clumsy. Very unfortunate.

I've been keen on this vision for yonkeys; low angle looking upwards at the nose/wing/maybe fuselage. Therein lies its power and dignity.
 

staaation

Team Captain
Apr 26, 2015
375
711
AFL Club
Essendon
Only issue is trusting Essington to do it right though.
this for me, seeing a lot of cool ideas in the thread but i don't trust the club to not go full ~GrApHiC DesIgN iS mY PasSiOn~ with it and crap out something embarrassing.
case in point: the basic design of our clash strip is great but they had to attach those goofy drop shadows to the sash that make it incredibly tacky, and before that we had to cover it in names and push it as a "heritage jumper" because we're Essendon and we can't just do a normal thing
 

TDay

Club Legend
May 27, 2017
1,014
1,659
AFL Club
Essendon
Im with the OP on this. I would totally be on board with a logo change from:

WW2 firebombing civilian killing machine
->
firefighting Water Bomber

Much more Aussie, much more meaningful. Pro community, pro teamwork. They look cool. We keep the same name. Honours our firefighters. AND we would in principal have to learn to play in the wet
 

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