General Bombers Talk More talk of changing the logo. Post your thoughts here.

[Lore]

Letter from the President: Brand research project​

President Dave Barham provides an update on the club's brand research project.
By essendonfc.com.au - 1 hr ago

To all our Fans and Members,

The Essendon Football Club has a proud history as one of the oldest clubs in the AFL and we have a strong recognisable brand.

We are conducting a preliminary research project which centres around the Essendon brand and its elements.

The research project is in its early phase. Members and supporters have been and will continue to be canvassed as part of this process, in addition to the engagement of multiple Essendon Football Club stakeholders.

We have a proud history of more than 150 years and a deep connection to our members and supporters. This is and will always be respected and embraced.

There is no immediate action to change the club logo or any elements of the club brand. This is a longer-term project with significant work to be completed.

We proudly recognise that our future legacy begins with our proud history.

We will always be called the Bombers.

- Dave Barham

Letter from the President: Brand research project

President Dave Barham provides an update on the club's brand research project.

www.essendonfc.com.au

 

[JayJ20]

Merch has the new logo on it...

View attachment 1282234


But also the old one? =(

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I don't think we've actually changed our official logo. Neither our website nor the AFL website recognise it.

I think it's just a one year thing.

 

[Lore]

I don't think we've actually changed our official logo. Neither our website nor the AFL website recognise it.

I think it's just a one year thing.

Seems like it yeah. Maybe they want to rehabilitate the existing logo as a success and not just have it associated with the saga..

 

[Donakebab]

Merch has the new logo on it...

View attachment 1282234


But also the old one? =(

View attachment 1282235

Whoever signed off on that awful hat should be sacked immediately.

 

[The Devils Advocate]

Whoever signed off on that awful hat should be sacked immediately.

I look forward to buying one at the servo.

 

[TDay]

Im with the OP on this. I would totally be on board with a logo change from:

WW2 firebombing civilian killing machine
->
firefighting Water Bomber

Much more Aussie, much more meaningful. Pro community, pro teamwork. They look cool. We keep the same name. Honours our firefighters. AND we would in principal have to learn to play in the wet

 

[VelvetSledge]

Team photo day today.

Looks like the jumper has changed the position of the new logo to above the front sponsor?

 

[owen87]

Team photo day today.

Looks like the jumper has changed the position of the new logo to above the front sponsor?

View attachment 1329679

View attachment 1329680

Who's the player next to Snelling? Looks like a sturdy build on him, is he one of the SSP options?

 

[VelvetSledge]

Who's the player next to Snelling? Looks like a sturdy build on him, is he one of the SSP options?

Going off skin tone, Andrew Phillips

 

[Maxabillions]

Who's the player next to Snelling? Looks like a sturdy build on him, is he one of the SSP options?

Finally a big bodied mid

 

[The Prosecutor]

Who's the player next to Snelling? Looks like a sturdy build on him, is he one of the SSP options?

FFS, Jake Stringer hasn't trained for a week and look how much he's blown out already.

 

[yodellinhank]

It isn't the "new logo" as it keeps being referred, it's a commemorative logo for this season.

 

[Pweter]

Success breeds sentiment towards a logo.

I still love the 80's logo supported by the Nubrik badge but we were successful when I was an impressionable 8year old kid when we took the 84 flag.

In 2001/02 timeframe I considered getting a logo tatt on my left shoulder blade (right was occupied). I still love that logo and wouldn't be regretting it if i got the tatt.

We've had such a drought that supporters are wanting something to link to success, and logos of the era are key to that.

I will say we should never change from the Bombers though. Can you imagine Arsenal, for example, not being the Gunners. Sometimes it's a moniker that speaks of history of a region/city/suburb, sometimes that history should never be forgotten.

 

[Lore]

Team photo day today.

Looks like the jumper has changed the position of the new logo to above the front sponsor?

View attachment 1329679

View attachment 1329680

Sames on the VFLW jumpers the other day;



And on the score graphics today as well;

 

[Lore]

This version of the heritage logo came up at the end of the dreamtime guernsey video thing. Looks better than the creamy yellow/beige version

 

[LB#16]

No time like the present to ring in a new era.

 

[fairbump_playon]

No time like the present to ring in a new era.

People outside the club may be confused as to why we have chosen a revolving door as our new logo

 

[frodos gardener]

Thought I’d have a cheap go at one on paint/PowerPoint.

 

[Nifft]

Too much?

 

[The Prosecutor]

 

[Stopher]

Did I imagine this or was it going to be a trimmed up version of the 150th year one?

 

[acm21]

Did I imagine this or was it going to be a trimmed up version of the 150th year one?

Officially its meant to be a one year thing and then reverting back (in-house design as well). But they have been using it alot even without the 150 years lettering.

 

[LB#16]

Did I imagine this or was it going to be a trimmed up version of the 150th year one?

Someone posted that they've copyrighted it (trademarked even?) the 150th logo without the 150th lettering.

 

[LB#16]

The official social media pages have changed back to the regular logo. Very disappointed we aren't taking a variation of the heritage logo forward like other clubs have. We have the most outdated one there is along with St Kilda.

 

[The Devils Advocate]

I cannot stand the stealth bomber logo, just makes me think of the saga.
Gotta change it! It's also just a s**t logo. Looks cheap!

 

[MiguelM]

I cannot stand the stealth bomber logo, just makes me think of the saga.
Gotta change it! It's also just a s**t logo. Looks cheap!

Plus it looks like the plane is about to crash!