Smart should have prepared better. Off the cuff curt retorts is no way to handle the media. He should have paved the way with 'statement' responses that spelt out our approach, the precedents, and more importantly a more sophisticated dismissal of Port along the lines of 'The AFC do not have to ensure Port Power are happy with everything we do'. Etc Etc.
But it wasn't just Smart's presentation. The idea was good but the entire package (name selling) was not fully thought through and developed. What a welcome back gift to Rucci.