heres a question
if john reid hadn't "sold the farm" and made this deal, how would triggy be viewed now?
In my opinion the same and it's not just one thing either. Yes the Tippet gate was the straw that broke the camels back and gave his required departure national headlines but it's a collection of things for me.
If you let your mind wonder back 10 years, the landscape of the Adelaide Crows membership is very similar to it's today. We roughly had between 45,000 and 50,000 members. This has been a consistent thing with the Adelaide Crows since about 1993 and we have rested on those figures. Where has the growth come from? why haven't we developed a national strategy to attract members or a national presence?
The strategy we are trying to implement has us stuck in the walls of the city square of Adelaide, figuratively speaking of course. Why haven't we tried to launch a national marketing campaign to attract expat South Australian who would consider the Crows their team. Research shows South Australia will lose as many as 2000 residents each year. If we use those figures very loosely and say 60% could potentially be Adelaide Crows fans, that 1200 potential memberships we have to sell to. But it's more than that, because if the Crows develop their brand into a national brand - we could reach out to a how new demographics. we haven't done that.
Collingwood, Hawthorn and Sydney have become national brands in the AFL. However, I feel we allow this stigma of coming from Adelaide' effect us into believing we can not do that and that attitude is mirrored by the CEO and the Adelaide Crows board.
Yes the newly developed Adelaide Oval has given the Adelaide Crows membership base a massive injection this years but that would have occurred anyway - whom ever the CEO was would have received this injection of memberships.
We need a CEO who has a 10 year goal and this goal is to make the Adelaide Crows into a recognizable national brand and have a bench mark of 75,000 members by 2024. I don't think Steven Trigg has that ability in his.
His skills are directed towards middle management - not as a CEO of a multi-million dollar sporting organization. Sadly, that's the psychographic of Adelaide. We only ever see out self as a middle of the road team and a middle of the road club.