Geez, that would be a change from the norm!
Like someone else just said, this is Brisbane's starting point (somewhat like Collingwood's 3pm Friday deadline last year). It's just the "okay, come to us when you are ready to talk a fair trade, we're not ******* around" statement. Let's not overthink it.
As I said before, clubs always play the game. Some of it is strategy, some of it is theatre for the fans. Let's not overanalyse someone moving their pawn forward two spaces.
Oh wow, I wish we'd thought of that. What a cunning strategem!