I think our problem is an inability to meet fire with fire, when the Opposition really comes out to play. Under intense pressure as in the GF, we folded. Really good teams don't eg Brisbane when they were hot, Hawks as well --- they got more aggro than the opposition!
Without Gov and Smithers and with the infighting surrounding Leaver (thanks Jake, for nothing) we were unable to lift and overcome Richmond's (Umpire-aided**) pressure. Mentally, heads not right.
This is what I was saying through, when teams brought the game to us regardless if theyre a good team or not, we adjusted and matched them at home, and then put them to the sword. We seem to be not as effective at this away from home, which good teams shouldn't suffer from.
As you said, a team like Hawthorn would take it to anyone, anywhere. We need to replicate this more so, because we do it (to an extent) at home (but there's still room for improvement), but there seems to be something missing/lacking mentally away from home.