Simpson for Strawberry
- Oct 3, 2013
- AFL Club
- Other Teams
- DJR, MELR, MIA
Just last night I went right back through the old threads on the Geelong board to read up on the 2007 off-season, which of course is when we had the logo and branding change, a new jumper manufacturer, and continued Premiership celebrations.Interesting. I noticed AFL Brandzone specifically states not to refer to the club as GFC. I wonder if this is simply to distance themselves from their old logo and merchandise or if it’s a deliberate choice to not be likened to the Globak Financial Crisis. I assume it has nothing to do with the Global Financial Crisis however we can’t see when they decided they don’t want to be referred to by GFC, had they made this choice along with the new logo then it would have nothing to do with the crisis but it could easily have come in a few years later when GFC was the term to refer to the crisis.
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I'm fairly confident that the move to be 'Geelong Cats' rather than 'Geelong Football Club' or 'GFC' was a well-planned new direction for the club, coincidentally coming after the 2007 Premiership and at the early stages of the Global Financial Crisis.
Unfortunately most of the links from both the board and the Wayback Machine are no longer working (or not working on my laptop), but there was a whole page on the club's website detailing the branding change, presumably explaining the move from 'Geelong' and 'Geelong Football Club' to 'Geelong Cats'