Kayo, Foxtel Now & Optus Sport Subcription Numbers

The_Wookie

Queenslander
Jul 2, 2010
32,705
30,415
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Kayo

Optus has revealed that its Optus Sport subscription numbers have reached 700,000 after Optus Sport enjoyed its most successful season ever across 2018-19 and broke many customer engagement and viewing records.

Optus has also announced it is introducing a $10 Optus Sport Add On* for Optus prepaid mobile customers. This new offer provides Optus’ large prepaid mobile customer base with access to the premium content available on Optus Sport for up to 28 days. This offer, alongside Optus’ extended football rights including the UEFA Champions League, UEFA Europa League, UEFA Euro 2020 Championships and the Premier League, is expected to drive continued strong customer growth.

Media Release: Premier League Returns Exclusively Live To Optus Sport With A 5G World-First

Foxtel

As of June 30, 2019, Foxtel’s total closing subscribers were 3.144 million, which was 12% higher than the prior year, primarily due to the launch of Kayo, subscriber growth at Foxtel Now and the inclusion of commercial subscribers of Fox Sports Australia beginning in the first quarter of fiscal 2019, partially offset by lower broadcast subscribers.

Approximately 2.4 million of the total closing subscribers were broadcast and commercial subscribers, and the remainder consisted of Foxtel Now and Kayo subscribers. Following its launch in November 2018, Kayo grew over 8 months to reach 382,000 subscribers, of which around 331,000 were paying subscribers as of June 30, 2019.

Foxtel Now totalled 460,000 subscribers as of June 30, 2019, of which approximately 446,000 were paying subscribers, up 32% compared to the prior year.

NWS ASX Announcement
 

kaypee

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Reads like the switch from cable/satellite to streaming will reduce their revenue per customer, which might make the model more sustainable.
Also reads like fox etc have lost control of broadcast infrastructure, which means why is it even necessary? Kayo is just a rebranding of fox, but totally redundant. Sports can directly stream and tell third party providers to take a hike - or cough up.
Not sure what that means. Ideally the revolting back scratching that goes on between media companies and sports reduces and the spivs get banished. Wishful thinking no doubt.....
 

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Messenger

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Also reads like fox etc have lost control of broadcast infrastructure, which means why is it even necessary? Kayo is just a rebranding of fox, but totally redundant. Sports can directly stream and tell third party providers to take a hike - or cough up.
Not sure what that means. Ideally the revolting back scratching that goes on between media companies and sports reduces and the spivs get banished. Wishful thinking no doubt.....
Interestingly you can still buy a sports package on Foxtel Now.
 

Rob

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Not sure you can read a lot into Optus' subscription numbers as they give them away with Optus mobile contracts. I'm an Optus sport "subscriber" but I haven't actually watched it yet. I might watch a bit of EPL if I can chromecast it.
 

jatz14

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Not sure you can read a lot into Optus' subscription numbers as they give them away with Optus mobile contracts. I'm an Optus sport "subscriber" but I haven't actually watched it yet. I might watch a bit of EPL if I can chromecast it.
Apparently they only counted active subscribers. If they counted all Optus contracts with Optus sports, it would be in the millions.
 

Rob

Brownlow Medallist
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Apparently they only counted active subscribers. If they counted all Optus contracts with Optus sports, it would be in the millions.
To subscribe, they sent me an email telling me to click once and create a password, and I had to download the app. Technically it's not automatic for that reason, but i'd expect there would be a lot of subscribers that wouldn't watch much.

It's certainly not comparable to a paid Kayo subscription.
 

Gigantor

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On top of what Rob has expressed above, the other thing I noticed about the "numbers" optus made public is that at no point are you able to make a like for like comparison re the ratings they get, as we measure them in TV land.

They'd have the data of course, but my guess is that it would look woeful compared to what SBS was getting last season (they've since lost that game).
 

Bunk Moreland

Hall of Famer
Sep 22, 2011
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Yeah there’s simply no way known Optus have 700k dedicated soccer fans watching their stuff.

It’d be anybody who watched across 18-19 I reckon which of course includes the tail end of the World Cup.
 

The_Wookie

Queenslander
Jul 2, 2010
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Kayo releases sports fan engagement data
September 2, 2019

Media Release: https://media.kayosports.com.au/media-release/aussies-cant-get-enough-sport-on-kayo/

AUSSIES CAN’T GET ENOUGH SPORT ON KAYO

Kayo Sports today provided the first information on Australian sports fans’ engagement with the multi-sport streaming service, highlighted by over 25 million hours of content viewed in the three months to June 2019.

The release of Kayo’s viewer engagement highlights follows a recent update on subscriber growth which stated that, since Kayo’s launch in November 2018, subscriber numbers had grown to 382,000 as of 30 June, of which 331,000 were paying.

Kayo June Quarter Viewer Highlights
  • Time spent on Kayo reached approximately 8.5 hours of weekly user viewing in June driven by the Cricket World Cup with the average customer watching 6 of the 50 different sports available on Kayo each week.
  • The recent Cricket World Cup delivered Kayo its biggest audiences since launch with nearly 8 million hours of cricket content streamed across the six-week competition.
  • An average of 175,000 users watched Australia’s matches, with 187,000 users watching India’s matches.
  • The most watched game was the New Zealand v England final with 220,000 users, followed by the Australia v England match on 25 June with 219,000 users.
  • In addition, the India v Australia match on 9 June was the most streamed sporting event on Kayo with over 21 million minutes of viewing and watched by 214,000 users.
  • AFL fans are watching an average of 3.5 hours each week, with some regular season games reaching over 100,000 users including the West Coast v Richmond clash on 18 August watched by 130,000 users.
  • NRL fans were also watching an average of 3.5 hours each week, with some regular season games reaching nearly 70,000 users.
  • Rugby is already drawing large audiences ahead of this month’s Rugby World Cup with over 80,000 users watching the first Australia v New Zealand Bledisloe Cup Game on 10 August.
  • The NBA Finals drove big numbers on Kayo, highlighted by Raptors v Warriors Game 6 reaching 113,000 users.
  • In Tennis, Aussies got behind Ash Barty’s maiden Grand Slam victory with 64,000 users watching her take out Roland-Garros.
  • Formula 1 has also delivered impressive results, highlighted by over 75,000 users watching the German Grand Prix.
Source: Internal Kayo data.

Julian Ogrin, CEO of Kayo Sports said: “Aussie sports fans are loving the Kayo service. All their live sport, mixed with the biggest line-up of on demand content and features that make watching sport simply better, is driving huge engagement.

“To have streamed over 25 million hours of content in just three months with customers watching over 8 hours a week and cricket matches reaching 220,000 users is massive.

“For the India v Australia clash to deliver over 21 million minutes of streaming shows the potential of Kayo to reach a massive audience for a long period of time. This would be the most streamed sporting event in Australia this year.

“This is just the start. The FIBA Basketball World Cup is now in action and the Rugby World Cup is just around the corner. We also have an exciting summer of cricket with teams touring from Pakistan, New Zealand and Sri Lanka and the Women’s T20 World Cup. We can’t wait to serve up more of the Kayo experience with these big sporting events.

“The team has built a fantastic product and platform that can deliver an average of 400 live streamed, high-definition events across any weekend. And as more and more Aussies stream content, we will continue to optimise the service to ensure we are always delivering the highest streaming quality possible.
“We are also working on the complex task of combining Kayo’s user viewing numbers with Foxtel’s OzTAM viewer data to show the combined reach for the purpose of engaging with advertisers.
kayo-highlights-2-.jpg
kayo-highlights-1-.jpg
Kayo-Event-Highlights_Q4-2019_cropped.png

“For example, the Richmond v West Coast AFL match on 18 August reached an audience of 628,000 across FOX SPORTS, Foxtel Now and Foxtel GO, making it the third most watched Sunday game on Foxtel this season.# When you add Kayo’s 130,000 unique users, the Foxtel Group is reaching a very large and diverse audience,” said Mr Ogrin.
 

jatz14

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Dec 13, 2011
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Kayo releases sports fan engagement data
September 2, 2019

Media Release: https://media.kayosports.com.au/media-release/aussies-cant-get-enough-sport-on-kayo/

AUSSIES CAN’T GET ENOUGH SPORT ON KAYO

Kayo Sports today provided the first information on Australian sports fans’ engagement with the multi-sport streaming service, highlighted by over 25 million hours of content viewed in the three months to June 2019.

The release of Kayo’s viewer engagement highlights follows a recent update on subscriber growth which stated that, since Kayo’s launch in November 2018, subscriber numbers had grown to 382,000 as of 30 June, of which 331,000 were paying.

Kayo June Quarter Viewer Highlights
  • Time spent on Kayo reached approximately 8.5 hours of weekly user viewing in June driven by the Cricket World Cup with the average customer watching 6 of the 50 different sports available on Kayo each week.
  • The recent Cricket World Cup delivered Kayo its biggest audiences since launch with nearly 8 million hours of cricket content streamed across the six-week competition.
  • An average of 175,000 users watched Australia’s matches, with 187,000 users watching India’s matches.
  • The most watched game was the New Zealand v England final with 220,000 users, followed by the Australia v England match on 25 June with 219,000 users.
  • In addition, the India v Australia match on 9 June was the most streamed sporting event on Kayo with over 21 million minutes of viewing and watched by 214,000 users.
  • AFL fans are watching an average of 3.5 hours each week, with some regular season games reaching over 100,000 users including the West Coast v Richmond clash on 18 August watched by 130,000 users.
  • NRL fans were also watching an average of 3.5 hours each week, with some regular season games reaching nearly 70,000 users.
  • Rugby is already drawing large audiences ahead of this month’s Rugby World Cup with over 80,000 users watching the first Australia v New Zealand Bledisloe Cup Game on 10 August.
  • The NBA Finals drove big numbers on Kayo, highlighted by Raptors v Warriors Game 6 reaching 113,000 users.
  • In Tennis, Aussies got behind Ash Barty’s maiden Grand Slam victory with 64,000 users watching her take out Roland-Garros.
  • Formula 1 has also delivered impressive results, highlighted by over 75,000 users watching the German Grand Prix.
Source: Internal Kayo data.

Julian Ogrin, CEO of Kayo Sports said: “Aussie sports fans are loving the Kayo service. All their live sport, mixed with the biggest line-up of on demand content and features that make watching sport simply better, is driving huge engagement.

“To have streamed over 25 million hours of content in just three months with customers watching over 8 hours a week and cricket matches reaching 220,000 users is massive.

“For the India v Australia clash to deliver over 21 million minutes of streaming shows the potential of Kayo to reach a massive audience for a long period of time. This would be the most streamed sporting event in Australia this year.

“This is just the start. The FIBA Basketball World Cup is now in action and the Rugby World Cup is just around the corner. We also have an exciting summer of cricket with teams touring from Pakistan, New Zealand and Sri Lanka and the Women’s T20 World Cup. We can’t wait to serve up more of the Kayo experience with these big sporting events.

“The team has built a fantastic product and platform that can deliver an average of 400 live streamed, high-definition events across any weekend. And as more and more Aussies stream content, we will continue to optimise the service to ensure we are always delivering the highest streaming quality possible.
“We are also working on the complex task of combining Kayo’s user viewing numbers with Foxtel’s OzTAM viewer data to show the combined reach for the purpose of engaging with advertisers.
View attachment 738665View attachment 738666View attachment 738667
“For example, the Richmond v West Coast AFL match on 18 August reached an audience of 628,000 across FOX SPORTS, Foxtel Now and Foxtel GO, making it the third most watched Sunday game on Foxtel this season.# When you add Kayo’s 130,000 unique users, the Foxtel Group is reaching a very large and diverse audience,” said Mr Ogrin.
Not sure that AFL being well watched on Kayo is good or not.

I suspect Fox makes less profit from Kayo, so wholesale switching may put downward pressure on rights deals.

However, it's also clear the big sports are driving Kayo subscription, it doesn't work without them. However, however, it may still work with 1 or 2 less, running the risk kayo walks away if the price is not right.

I noted a lack of A league, possibly putting to bed the 'A league fans are young and hip and new media, where AFL and NRL are old and stodgy and obsolete Media' justification for A leagues poor ratings.

Sent from my XT1068 using Tapatalk
 

The_Wookie

Queenslander
Jul 2, 2010
32,705
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AFL Club
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Not sure that AFL being well watched on Kayo is good or not.

I suspect Fox makes less profit from Kayo, so wholesale switching may put downward pressure on rights deals.

However, it's also clear the big sports are driving Kayo subscription, it doesn't work without them. However, however, it may still work with 1 or 2 less, running the risk kayo walks away if the price is not right.

I noted a lack of A league, possibly putting to bed the 'A league fans are young and hip and new media, where AFL and NRL are old and stodgy and obsolete Media' justification for A leagues poor ratings.

Sent from my XT1068 using Tapatalk
see what the new season brings. most of the growth happened as their season was ending and the winter codes were starting.
 

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kreglze

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Not sure that AFL being well watched on Kayo is good or not.

I suspect Fox makes less profit from Kayo, so wholesale switching may put downward pressure on rights deals.

However, it's also clear the big sports are driving Kayo subscription, it doesn't work without them. However, however, it may still work with 1 or 2 less, running the risk kayo walks away if the price is not right.

I noted a lack of A league, possibly putting to bed the 'A league fans are young and hip and new media, where AFL and NRL are old and stodgy and obsolete Media' justification for A leagues poor ratings.

Sent from my XT1068 using Tapatalk
Don’t see the a-league getting much of a mention.
If these stats were recent, the A League season has been finished since March (I think?) and doesn't start for another month or so.
 

Gigantor

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And yet kayo was launched near the start of the a league season....and was a common excuse for the ratings collapse
That's right. When Fox ratings were regularly bouncing around the 10k mark, there was a great collective hope that another 50k were lurking on Kayo.
 

The_Wookie

Queenslander
Jul 2, 2010
32,705
30,415
AFL Club
Carlton
Mobile and Live Pass Data

Here’s the streaming stats released by the AFL:

  • In total, 403 million minutes of AFL were streamed in 2019 to the end of the regular season, up 10% on last year
  • Streaming on the AFL’s official app and Telstra Live Pass recorded its biggest ever weekend in Round 22 (in terms of minutes streamed) – surpassing the previous record (Round 22, 2018), up 19%
  • The biggest single streamed match in 2019 was when Richmond edged out West Coast in Round 22 - almost 7 million minutes streamed
  • Victorians accounted for 41% of all devices streaming AFL matches – the most of any state or territory
  • Collingwood was the most streamed team at 57.4 million minutes watched in the AFL official app and Telstra live pass
  • Following Collingwood defending premiers West Coast Eagles showed strong support in second place, with their matches being streamed for 51.9 million minutes, narrowly eclipsing Carlton with 51.8 million minutes
  • The number of Telstra Live Pass subscribers has surpassed the three million mark for the first time, currently at 3.2m up 29% on the same time last year.


 

Kwality

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kayo-fined-by-accc-for-subscription-promotion-608777

Foxtel’s sports streaming service Kayo has paid a penalty for what the Australian Competition and Consumer Commission (ACCC) alleges was a misleading promotion.

Between March and April this year, Kayo pushed its basic subscription package to Telstra customers, saying they could have two months access’ for just $5.

“We were concerned that Kayo’s website did not adequately disclose the offer was only available to Telstra customers who had not previously used Kayo,” ACCC deputy chair Delia Rickard said.

“The eligibility requirement appeared in small print on Kayo’s website and was significantly less prominent than the headline offer.
 

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