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Godzke, in reference to your second Forbes link, I quote from the article: ``Forbes determined the value using previous sales, broadcast agreements and debt from stadium construction''.
Thanks for the link, as it makes for interesting reading, but I'm not talking about brand value, as such, but more brand appeal, where global fan-bases and brand recognition are the most important determinants. Obviously such an assessment is very difficult to make with a league like the EPL, where supporter enclaves exist in virtually every country.
Thanks for the link, as it makes for interesting reading, but I'm not talking about brand value, as such, but more brand appeal, where global fan-bases and brand recognition are the most important determinants. Obviously such an assessment is very difficult to make with a league like the EPL, where supporter enclaves exist in virtually every country.
Seems that football teams (and I’m talking proper football here) dominate the list because of their ability to draw money from jersey sponsorship, stadium sponsorship and merchandising.
Stadium sponorship? I wouldn't have a clue. Someone else will need to pipe up here.
Which leaves merchandising. Which I feel is the epic difference between Liverpool and United. Half of United's fans might be Asians (probably means Park is their greatest ever signing lulz) but that's still incredible brand power.
Shirt sales, afaik, is directly correlated with the size of your fanbase and the recognition and respect that fan base pays towards your club. ie. disenchanted fans are less likely to buy shirts.

