Discussion Logo Discussion Thread

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RedmanWasHere

Rarely in kitchens at parties.
Aug 23, 2010
21,974
19,295
Information Superhighway
AFL Club
Essendon
Other Teams
Exers, Gryffindor, Rich & Ess AFLW,
300
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300
 

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akkaps

Community Leader
Mar 20, 2012
43,904
29,614
AFL Club
Carlton
They are making the 31 more evident Don’t like it
 

TheBug

Team Captain
Jun 27, 2012
462
326
Brisbane
AFL Club
Hawthorn
Other Teams
Brisbane Lions
Might be a slight overreaction but seems like easy money for some of these firms managing the rebrands/updates. Just take the existing logo that has a bit of character and straighten it up and replace any fonts with a generic font that is used in all other rebrands/updates.
 

Pappagallo

Bad Hatter
Jun 12, 2012
19,345
60,681
AFL Club
Port Adelaide
Really not a fan of the brown, the blue/pink combo is much nicer. Also the serifs on the 1 make the R look pretty odd. Definitely a downgrade.
 

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SomeNorthFan

Debutant
Jan 25, 2018
94
77
AFL Club
North Melbourne
Other Teams
Melbourne Renegades, Clemson Tigers
Out of pure curiosity, I searched trademarks owned by Channel Seven. On this I uncovered a few rejected logos.

Here are some rejected logos for what would eventually become 7Mate
1653805498986.png

1653805526867.png

1653805549288.png

And for 7Two
1653805597389.png

Meanwhile I saw some filed trademarks that could be interesting:
(These were filed last year btw)
7Now, 7Red, 7RedIQ, 7Red Engine, 7Shop, 7Connect and 7Fresh.
What could these be? Upcoming MultiChannels? Upcoming Services? Or just names that have since been rejected?
 

Field of Design

Draftee
Feb 16, 2022
10
7
AFL Club
Brisbane Lions
Out of pure curiosity, I searched trademarks owned by Channel Seven. On this I uncovered a few rejected logos.

Here are some rejected logos for what would eventually become 7Mate
View attachment 1411637
View attachment 1411638
View attachment 1411639
And for 7Two
View attachment 1411640
Meanwhile I saw some filed trademarks that could be interesting:
(These were filed last year btw)
7Now, 7Red, 7RedIQ, 7Red Engine, 7Shop, 7Connect and 7Fresh.
What could these be? Upcoming MultiChannels? Upcoming Services? Or just names that have since been rejected?
The final 7Mate logo isnt perfect but they certainly made the right call when compared to these options
 

Storm20

Been Here A Long Time
Aug 27, 2004
2,154
2,175
Adelaide
AFL Club
Adelaide
Other Teams
Everton, GGFC
I'm pretty sure that 7 Red Engine is CH7's internal production company for TVC.

I've tried searching but can't find much, but I distinctly remember during the 2000's (Olympic coverage) that Channel 7 actually had multiple digital channels. 7 Red, 7 Blue, 7 Gold, 7 Green. Was super early technology and we had a family member who was an early adopter to digital TV and this has been burned into the back of my mind for the last 20 years
 

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