Discussion Logo Discussion Thread

[RedmanWasHere]

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[The Victorian]

Victoria 2026 interim logo

 

[Feraligatr]

Personally, a lot of these modernised logo updates look worse than the original ones.

 

[RedmanWasHere]

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Baskin Robbin us of an instantly identifiable and iconic logo.

 

[akkaps]

They are making the 31 more evident Don’t like it

 

[RedmanWasHere]

Hopefully this can lead to backlash and the higher ups return it to the old logo.

I mean, there's a precedent with GAP.

 

[TheBug]

Might be a slight overreaction but seems like easy money for some of these firms managing the rebrands/updates. Just take the existing logo that has a bit of character and straighten it up and replace any fonts with a generic font that is used in all other rebrands/updates.

 

[justlookingaround]

Never liked the old Baskin Robbins logo... reminds me of the old Kahootz logo

 

[Lagooner]

Really not a fan of the brown, the blue/pink combo is much nicer. Also the serifs on the 1 make the R look pretty odd. Definitely a downgrade.

 

[SFgiant]

Never liked the old Baskin Robbins logo... reminds me of the old Kahootz logo

Holy shit that brings back memories

 

[RedmanWasHere]

Then.

Before.

Changing the @ to the A to be more inline with the rest of the letters.

 

[Rubber Arm]

Then.

Before.

Changing the @ to the A to be more inline with the rest of the letters.

snatp

 

[RedmanWasHere]

Pinnacle Stud Rd Scoresby is now Club Lime.

 

[RedmanWasHere]

For those who undertake family history research, Wikitree's tweaked its logo.


From this.

To this.

 

[RedmanWasHere]

American website CNET has a completely new look.

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[RedmanWasHere]

Instagram's got a tweak.

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[Nickimus Rex]

Instagram's got a tweak.

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Zz more corporate BS, simplifying logos /s

Bring back a polaroid i say

 

[RedmanWasHere]

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Sprite's had so many logo changes and has used 2 simultaneously so this seems like a fresh one.

 

[RedmanWasHere]

Ringling circus is back.

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[SomeNorthFan]

Out of pure curiosity, I searched trademarks owned by Channel Seven. On this I uncovered a few rejected logos.

Here are some rejected logos for what would eventually become 7Mate



And for 7Two

Meanwhile I saw some filed trademarks that could be interesting:
(These were filed last year btw)
7Now, 7Red, 7RedIQ, 7Red Engine, 7Shop, 7Connect and 7Fresh.
What could these be? Upcoming MultiChannels? Upcoming Services? Or just names that have since been rejected?

 

[akkaps]

7Red? pr0n?

 

[SomeNorthFan]

7Red? pr0n?

I found out that's just a system for advertisers to find out how intelligent their audience is, apparently.

 

[Field of Design]

Out of pure curiosity, I searched trademarks owned by Channel Seven. On this I uncovered a few rejected logos.

Here are some rejected logos for what would eventually become 7Mate
View attachment 1411637
View attachment 1411638
View attachment 1411639
And for 7Two
View attachment 1411640
Meanwhile I saw some filed trademarks that could be interesting:
(These were filed last year btw)
7Now, 7Red, 7RedIQ, 7Red Engine, 7Shop, 7Connect and 7Fresh.
What could these be? Upcoming MultiChannels? Upcoming Services? Or just names that have since been rejected?

The final 7Mate logo isnt perfect but they certainly made the right call when compared to these options

 

[Storm20]

I'm pretty sure that 7 Red Engine is CH7's internal production company for TVC.

I've tried searching but can't find much, but I distinctly remember during the 2000's (Olympic coverage) that Channel 7 actually had multiple digital channels. 7 Red, 7 Blue, 7 Gold, 7 Green. Was super early technology and we had a family member who was an early adopter to digital TV and this has been burned into the back of my mind for the last 20 years

 

[LeeARM]

I haven't heard many complaints about Brisbane's current logo since they stopped using the Paddlepop jumper but I don't think there's much reason to keep using it when the Fitzroy logo is on all of their jumpers.