Discussion Logo Discussion Thread

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TheLoungeLizard

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Oct 21, 2010
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Love that Demons logo.

Speaking of logos, when will Essendon refresh theirs? Been ages ....
I doubt they want to, there has been no talk of it from them .

If they were going it it would have been post ASADA for a fresh start but I think they are backing it in now
 

magpienato

The Swooping Magpie
Oct 27, 2016
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Sparkle

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So this is what people mean when they say taxation is theft...

Seriously though, how do you spend that much on a rebrand and make it somehow look worse?
I'd say it looks better, but how changing the font cost $100,000 is ridiculous.

I read this somewhere on Facebook (not sure where) but someone said they would have done the job for $200 and a sandwich. Mate, I'd do it for just the sandwich
 

magpienato

The Swooping Magpie
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they would have done the job for $200 and a sandwich. Mate, I'd do it for just the sandwich
Haha exactly

I much prefer the Bold font, stands out a lot more than that serif font from close and afar.

Edit: actually don't worry, I thought the one on the right was the new one
 

rabbitoh21

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I'd say it looks better, but how changing the font cost $100,000 is ridiculous.
- Re-design fee
- New signs
- New business cards
- New stationery
- Replacement and disposal of old materials
- Changes to websites, documents and any paper forms
- Etc. etc.

Logo looks like something off Fiver, all the other stuff is the real cost
 

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Storm20

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Yeah lot of people don't really understand the re-brand process. Of course it's not $100k just for a new logo.

Our rebrand at work is expected to cost upwards of $2.5m
 

magpienato

The Swooping Magpie
Oct 27, 2016
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Yeah lot of people don't really understand the re-brand process. Of course it's not $100k just for a new logo.

Our rebrand at work is expected to cost upwards of $2.5m
I understand the reason it costs so much, but to barely even change the logo it is just a waste of $$$
 

TheBug

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Jun 27, 2012
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- Re-design fee
- New signs
- New business cards
- New stationery
- Replacement and disposal of old materials
- Changes to websites, documents and any paper forms
- Etc. etc.

Logo looks like something off Fiver, all the other stuff is the real cost

The article states that nearly 50% of that budget was "creative design"...
 

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