Discussion Logo Discussion Thread

[TimothyJ23]

Before.

After.

New logo.

Why is every major corporate going to sans-serif single line logos? I've seen a tweet hanging around somewhere about the sanitisation of corporate logos lately. It sucks

 

[RedmanWasHere]

The logos.
They keep on dropping.

HSBC have gone down the Pinterest route.

Before.

After.

 

[RedmanWasHere]

Before.

After.

 

[TheCount]

Keep an eye out for a DFO rebrand in the coming months

 

[RedmanWasHere]

Keep an eye out for a DFO rebrand in the coming months

And, according to Under Consideration's branch Brand New, Volkswagen too.

 

[Bryce_Jersey17]

Keep an eye out for a DFO rebrand in the coming months

Is it this?

 

[TheCount]

Is it this?
View attachment 485879

Yep thats it. They've gone part of the way with changing their previous logo to black and white already

 

[Bryce_Jersey17]

Yep thats it. They've gone part of the way with changing their previous logo to black and white already

A quick google search produced this. It’s for our Homebush site showing all the new signs and where they go
https://www.strathfield.nsw.gov.au/...A2018.013-Plans-1-5-Underwood-Rd-Homebush.pdf

 

[RedmanWasHere]

It's gone from standing out and having its own colour scheme to just another bloody dull B&W existence.

Not one bit of the new logo is uniquely DFO.

Could've kept the bags as its logo like TVSN which switched from a single bag logo to a 4 bag multi-colour job.

YUCK!

 

[TheCount]

It's gone from standing out and having its own colour scheme to just another bloody dull B&W existence.

Not one bit of the new logo is uniquely DFO.

Could've kept the bags as its logo like TVSN which switched from a single bag logo to a 4 bag multi-colour job.

YUCK!

Welcome to "Current Trends" ... if you aren't flattening, simplifying and muting, are you even rebranding?

 

[Ice-Wolf]

The logos.
They keep on dropping.

HSBC have gone down the Pinterest route.

Before.

After.

FFS at least have the icon and text the same size!

 

[RedmanWasHere]

FFS at least have the icon and text the same size!

Level that at HSBC and not me.

 

[Ice-Wolf]

Level that at HSBC and not me.

It was.

 

[RedmanWasHere]

It was.

Phew!
That's a relief

I'd want there to be consistency with sizes too but logo designers don't think that way.

 

[Ice-Wolf]

Phew!
That's a relief

I'd want there to be consistency with sizes too but logo designers don't think that way.

If the HSBC was under the icon it would look right but the horizontal placing just doesn't work with the mismatched heights.

 

[RedmanWasHere]

If the HSBC was under the icon it would look right but the horizontal placing just doesn't work with the mismatched heights.

I agree with you there that it needs to be stacked.

 

[Michael Scarn]

Acorns in Aus is now Raiz

 

[RedmanWasHere]

Original.

Before.

After.

 

[Robco]

Original.

Before.

After.

ori8in?

 

[aCunningPlan]

ori8in?

Red and yellow, and the number eight?? Chinese design 101.

 

[Javelin]

This looks like it was designed for Sunrise and then re-purposed for Origin.

 

[magpienato]

It's gone from standing out and having its own colour scheme to just another bloody dull B&W existence.

Even Collingwood's logo has more than just black and white in it, why cant DFO express some kind of personality.

 

[Ice-Wolf]

Even Collingwood's logo has more than just black and white in it, why cant DFO express some kind of personality.

Does DFO really need to express personality though isn't that the brands insides job?

 

[RedmanWasHere]

Only positive for me is I don't like that sort of shopping so I'm spared from being bombarded by it.

 

[RedmanWasHere]

Then.

Before.

After.

And that's where the AMF name ends in Australia.

This is what it'll be known as now.

Kept the same colours but lightened the colours and repositioned the triangle.