Discussion Logo Discussion Thread

Aug 23, 2010
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Information Superhighway
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Exers, Gryffindor, Rich+Ess AFLW, Tassie
Winamp, welcome to the crowd of sameness and meh.


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Edit: They've been meh for 4 years.

First logo's spanned 1998-2014.
 
Jun 24, 2011
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ΠΓΣΣ LFC Sturt Steelers Nix
Jul 17, 2006
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Now we’re talking!

This is a great example of refining a ‘heritage’ logo for the modern age while keeping true to its origins. As they said in the presser, it’s about evolution not revolution.

Also… How they stuck with that lion for as long as they did is beyond me. Looks like the result of multiple iterations of copying.
 
I like it, but still think it could have had the black outlines. It's definitely one of the better logo refreshes we've had in the football world 😅

Black outlines would add unnecessary complexity to it. Reducing it down to the two core colours is absolutely the right decision.
 
I would have liked to see a black outline, or a slightly darker green just to give a bit more contrast, but a really nice redesign otherwise. Happy we didn't go with the shield inside a roundel which seems to be the trendy logo to release in the last couple of years.

There will also be a new bespoke club typeface being released on the date listed there, strange though to see a club release one part of the brand and then show off the rest 6 months later, would have thought it would have been easier to sell it to fans with the whole lot at once.
 
May 26, 2017
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Uruguayana, RS (BRA)
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Another American Football league is being rebooted. The thing that peaked my interest though was that they are modifying old franchise logos

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Mar 30, 2014
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