Discussion Logo Discussion Thread

[grimface_87]

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Full new Officeworks logo. Appearing in TV ads but not really anywhere else yet.

They have had this at my local on the building for the past few months

 

[acm21]

They have had this at my local on the building for the past few months

Think they will update each store when they need to.

 

[RedmanWasHere]

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Welcome aboard corporate Woolies.

 

[Field of Design]

We would be keen to hear this forums thoughts on some brand launches or rebrands which may have gone pearshaped.

Anyone got some good ones?


News, stories & nonsense from the sports creative industry.

Hosted by professional sportswear artists with expert industry guests.

 

[bomberclifford]

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We would be keen to hear this forums thoughts on some brand launches or rebrands which may have gone pearshaped.

Anyone got some good ones?


News, stories & nonsense from the sports creative industry.

Hosted by professional sportswear artists with expert industry guests.

Are you suggesting the Juventus rebrand went wrong?

 

[Nickimus Rex]

Are you suggesting the Juventus rebrand went wrong?

Regardless of your belief on the rebrand, at least they got rid of Impact (looks at Cats)

 

[Field of Design]

Are you suggesting the Juventus rebrand went wrong?

Listen to us battle it out when we discuss it on the podcast. What are your thoughts?


News, stories & nonsense from the sports creative industry.

Hosted by professional sportswear artists with expert industry guests.

 

[bomberclifford]

Listen to us battle it out when we discuss it on the podcast. What are your thoughts?


News, stories & nonsense from the sports creative industry.

Hosted by professional sportswear artists with expert industry guests.

What podcast? I can't see any links.

 

[Gibbsy]

Listen to us battle it out when we discuss it on the podcast. What are your thoughts?


News, stories & nonsense from the sports creative industry.

Hosted by professional sportswear artists with expert industry guests.

This is some very creative promotion, too bad you forgot to link it.

 

[Field of Design]

This is some very creative promotion, too bad you forgot to link it.

When the episodes start dropping we will link.


News, stories & nonsense from the sports creative industry.

Hosted by professional sportswear artists with expert industry guests.

 

[RedmanWasHere]

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Introducing Paramount Global.

 

[akkaps]

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Introducing Paramount Global.

Paramount are really starting to streamline all of their "products" into the one name.
Next we'll have the Channel Paramount News First at 5.

 

[Craegus]

Was

Now

 

[RedmanWasHere]

Was

Now

I remember the gold thing but what's this again?

 

[Craegus]

I remember the gold thing but what's this again?

Australian national brand logo.

 

[RedmanWasHere]

Australian national brand logo.

Ah right.

Wonder if they ditched the poxy gold one because it looks like a coronavirus.

 

[just_kick_it]

Ah right.

Wonder if they ditched the poxy gold one because it looks like a coronavirus.

I think it looks like one of those cotton puff things that grow in the garden but it does look like CV19 as well.

The new logo is an improvement anyway IMO

 

[RedmanWasHere]

I think it looks like one of those cotton puff things that grow in the garden but it does look like CV19 as well.

The new logo is an improvement anyway IMO

1000 fold.

 

[Prison bar Pete]

I think it looks like one of those cotton puff things that grow in the garden but it does look like CV19 as well.

The new logo is an improvement anyway IMO

wattle flowers, particularly the golden wattle (our floral emblem). It was a ridiculous branding decision for such an important national initiative - Australian Made, particularly given the pandemic. I think it was a case of being too clever by half: gold standard, AU = gold etc.

 

[just_kick_it]

wattle flowers, particularly the golden wattle (our floral emblem). It was a ridiculous branding decision for such an important national initiative - Australian Made, particularly given the pandemic. I think it was a case of being too clever by half: gold standard, AU = gold etc.

I did think wattle flowers also but that was really only an afterthought. The AU National Brand logo should scream Aussie and the metalic flower doesnt do that unfortunately. Theyre on the right track now though.

 

[Mr Eagle]

Now

The kangaroo is an, uh, interesting version. Not awful, but not at all charming or impressive either.

 

[akkaps]

 

[The Victorian]

Changed last year but gone un noticed

Old

New

 

[The Victorian]

New

Old

 

[Gibbsy]

Downgrade imo. That new font reminds me of Agency FB, one of the defaults off like Windows XP or whatever