Discussion Logo Discussion Thread

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We would be keen to hear this forums thoughts on some brand launches or rebrands which may have gone pearshaped.

Anyone got some good ones?


News, stories & nonsense from the sports creative industry.

Hosted by professional sportswear artists with expert industry guests.
 

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Listen to us battle it out when we discuss it on the podcast. What are your thoughts?


News, stories & nonsense from the sports creative industry.

Hosted by professional sportswear artists with expert industry guests.

What podcast? I can't see any links.
 
This is some very creative promotion, too bad you forgot to link it.

When the episodes start dropping we will link.


News, stories & nonsense from the sports creative industry.

Hosted by professional sportswear artists with expert industry guests.
 

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I think it looks like one of those cotton puff things that grow in the garden but it does look like CV19 as well.

The new logo is an improvement anyway IMO
wattle flowers, particularly the golden wattle (our floral emblem). It was a ridiculous branding decision for such an important national initiative - Australian Made, particularly given the pandemic. I think it was a case of being too clever by half: gold standard, AU = gold etc.
 
wattle flowers, particularly the golden wattle (our floral emblem). It was a ridiculous branding decision for such an important national initiative - Australian Made, particularly given the pandemic. I think it was a case of being too clever by half: gold standard, AU = gold etc.
I did think wattle flowers also but that was really only an afterthought. The AU National Brand logo should scream Aussie and the metalic flower doesnt do that unfortunately. Theyre on the right track now though.
 

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