Discussion Logo Discussion Thread

[justlookingaround]

Replace with the Costa lion and I'm a fan. (as an aside, this design has to be one of the oldest tropes on the FGD board)

Costa lion is a little dated now imo. Might just be the shading though.

 

[troybe]

Fiorentina updated (more like downgraded) their crest, old on the left new on the right.


Sent from my Louis Vuitton Jaffle Maker

 

[The Victorian]

Old

New

 

[RedmanWasHere]

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[SFgiant]

Today's Logodump:
New logo for totally workwear who seem to be ripping off Vkusno i Tochka, The A-League and Warner Music.
View attachment 1429386

Utah Jazz make their logo less jazzy.
View attachment 1429387
And Hogs Breath Café.
View attachment 1429392

The Jazz moved to Salt Lake City where they don't allow music.

 

[SomeNorthFan]

Old

New

Finally, my water company doesn't look like it got cryogenically frozen in the 90's.

 

[exile]

 

[Rubber Arm]

View attachment 1434860

the shield is pretty generic but the old logo was so s**t so it's still an upgrade

 

[royboy2]

the shield is pretty generic but the old logo was so s**t so it's still an upgrade

Yeah I dont mind it either

 

[RedmanWasHere]

Didn't even know The Muppets had a logo.

 

[RedmanWasHere]

The new logo being a modern retro rendering of the original logo.

 

[The Victorian]

A new temporary logo for the 2026 Commonwealth Games

Old

New

 

[RedmanWasHere]

Will the next ugly logo please depart the room?

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[Andonis1997]

Will the next ugly logo please depart the room?

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This was so unnecessary, AND they got rid of the negative space bear?

 

[RedmanWasHere]

This was so unnecessary, AND they got rid of the negative space bear?

Yep.

A big miss all round.

 

[uranium_death]

Somebody in marketing has to justify their salary somehow

I think they'll go back to it in time. The brand was instantly recognisable. Isn't that the point?

 

[Nickimus Rex]

This was so unnecessary, AND they got rid of the negative space bear?

#daretobear

 

[akkaps]

The neg space bear was the appeal of the logo

 

[Gibbsy]

Read the case study and check out the applications – it’s way better than just taking it as one logo change to another. The wordmark is based on the original 1908 illustration. Seriously, how cool is the off-centre O? As designers you should be lauding this.

 

[RedmanWasHere]

From

To

And, now, the newest of the batch.

Does anyone still use this?

Haven't thought about Hootsuite in ages but never used it.

 

[Pappagallo]

Read the case study and check out the applications – it’s way better than just taking it as one logo change to another. The wordmark is based on the original 1908 illustration. Seriously, how cool is the off-centre O? As designers you should be lauding this.

Even without knowing the history my initial impression was that it’s a modern take on an old logo. It has a lot of character, something that a lot of updates sorely lack.

 

[bomberclifford]

Read the case study and check out the applications – it’s way better than just taking it as one logo change to another. The wordmark is based on the original 1908 illustration. Seriously, how cool is the off-centre O? As designers you should be lauding this.

It’s an incredible brand refresh. The new packaging is so good.

 

[cannavo]

From

To

And, now, the newest of the batch.

Does anyone still use this?

Haven't thought about Hootsuite in ages but never used it.

Opted for Hoothoot-esque eyebrows

 

[SomeNorthFan]

The bear is still on the packaging. Just its on top of the wordmark now.

 

[Zer0]

Will the next ugly logo please depart the room?

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