Yeah I don't get this change up, feel like I'm looking for something in the negative space but can't find it!
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Discussion Logo Discussion Thread
- Thread starter akkaps
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RedmanWasHere
Rarely in kitchens at parties.
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RedmanWasHere
Rarely in kitchens at parties.
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Then.
Before.
After.
Before.
After.
Mero
Brownlow Medallist
An interesting observation
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bomberclifford
Importer/Exporter
"Debranding" is such a misnomer for what is going on here.
I'd argue that the trend of 'skeuomorphing' a brand with things like faux shadows and chrome effects was the real anti-brand process, and it's just being reversed back to the norm.
Sharpening the focus of a brand to allow for the expansion of the visual identity beyond just the logo is what branding is all about.
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New Brisbane Ice Hockey team - Featuring the story bridge and a stylised skyline.
Not terrible, but doesn't scream "hockey"
Not terrible, but doesn't scream "hockey"
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- Hell no
the two "I"s in Lightning should be hockey sticksNew Brisbane Ice Hockey team - Featuring the story bridge and a stylised skyline.
Not terrible, but doesn't scream "hockey"
and a puck as a full stop added
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I think people are probably madder that Mr Pringle is show to be vain and dyes his mustache, instead of the carefree gentleman we all know and love.
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Yeah they have really just used the existing font without really changing anything
Mero
Brownlow Medallist
Yeah, I'd probably agree that the expression smacks of someone trying to invent a name to describe it so they can be the one that came up with it.
But as you say, it's really just a return to the 2D style he talks about initially.
However, that being said, the change is a design trend we're seeing.
Which I believe is a good thing.
A new Swimming Australia logo has been uploaded onto the Swim Aus website and leaked
New
Old
New
Old
World Swimming Short Course Championships logo Melbourne 2022
World Swimming Short Course Championships logo Melbourne 2022
That's elite
What a buzzkill that logo is. I was pleasantly surprised to see the Gang Gang represented, but the logo is so disjointed. The wings don't look at all like they should be paired up with the rest of the bird. It's such an awkward mix of curvy and soft with the sharp wing illustration.
CA straight up needs an intervention with that shield. As well as being terrible, it reminds me of the green one-day kit that came out at the time they unveiled the then new brand.
RedmanWasHere
Rarely in kitchens at parties.
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Another one to add to the pile.
RedmanWasHere
Rarely in kitchens at parties.
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Likewise Buick.
New logo looks good.
Calls for a song.
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RedmanWasHere
Rarely in kitchens at parties.
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Missed this from a few years ago.
Before.
After.
Before.
After.
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AFAIK all the current AFL logos on Wikipedia are svg format.
Define "easy": here's the master SVG "file" with a bunch of "symbols" for each club and SVG on the website by the look of it. Each <symbol> tag has an "id" which tells you what it actually contains. There are ways to convert <symbol>s to SVG files or, if you want them for a webpage, you can "use" a <use> tag and refer to the symbol. Otherwise, you either need Inkscape or a similar editor to extract the symbols from the file or to program something similar.
This is every symbol in that SVG file as an SVG (note that some of the SVG's just contain PNGs encoded in base 64 format)
great, thank you kindly.
