Discussion Logo Discussion Thread

[RedmanWasHere]

jumperfan.

It's potentially silly but it's showing you some freshly brushed teeth.

 

[jumperfan]

jumperfan.

It's potentially silly but it's showing you some freshly brushed teeth.

True!
I prefer the new logo over the old but the old font was better. They probably wouldn't work together though.

 

[Prison bar Pete]

 

[RedmanWasHere]

Never heard of this until today but it's got people talking on Twitter.

 

[Mr Eagle]

Never heard of this until today but it's got people talking on Twitter.

View attachment 2402147

Now with less crack and no barrel?

 

[RedmanWasHere]

Now with less crack and no barrel?

Pretty much the tweets on the matter.

 

[Mr Eagle]

Pretty much the tweets on the matter.

Truly, I have my finger on the pulse.

 

[sabso]

Never heard of this until today but it's got people talking on Twitter.

View attachment 2402147

Too much dead space above and below the words. Also no registered trademark removes legitimacy and prestige.

 

[calculon559]

Who wants some 'Wednesday Night Football'? [Bottom right]

 

[Billy ray]

WNF!

 

[The Victorian]

NWC Sydney logo

 

[RedmanWasHere]

 

[uranium_death]

View attachment 2401316

Need I say more.

The new logo looks like a saggy bumb

 

[The Victorian]

New RSN logo


Old

 

[jpmelb7]

NWC Sydney logo
View attachment 2418103

Looks like vomit

 

[RedmanWasHere]

Before.




After.





I may not have the hots for what's in the box with the dots but this looks like a bit of an improvement.

 

[Andonis1997]

Before.

View attachment 2451778


After.


View attachment 2451780


I may not have the hots for what's in the box with the dots but this looks like a bit of an improvement.

Wait - designers added personality back to a typeface? Well I'll be damned.

 

[justlookingaround]

Wait - designers added personality back to a typeface? Well I'll be damned.

Definitely feel like there's a strong element of 'corporate rejection' being implemented by, errr, corporations in their branding at this point in time. For a direct comparison Pizza Hut has also just gone back to an 80s/90s looks, which I'm sure has been covered in the thread before.

Market researchers must be aware that consumers feel disconnected by the cold corporatism that has taken over design through the process of web, flattening, simplifying etc. So they're going for looks that feel more down to earth, more in line with what the adults of today saw when they were kids.
A good example is the nostalgia for old McDonald's branding and the restaurants being designed to appeal to children, which has led to Maccas having a worldwide 'McDonald's Land' promotion.

 

[Billy ray]

this is still my fave fast food logo

 

[RedmanWasHere]

this is still my fave fast food logo
View attachment 2452019

Reminds me of my childhood.

 

[Matele]

this is still my fave fast food logo
View attachment 2452019

I do wonder how much of their budget goes to replacing the ‘s’ on their storefronts. The one closest to me growing up never had the full lettering for more than a week at a time.

 

[RedmanWasHere]

Coming to an ALDI and a COSTCO near you in the future.


Before.






After.

 

[mfcrox]

this is still my fave fast food logo
View attachment 2452019

Yeah, I like the nostalgia of that.

I might be in the minority, but I like the cleverness of their current logo though. The RR incorporating the chicken face in the negative space is pretty cool.

 

[justlookingaround]

Coming to an ALDI and a COSTCO near you in the future.


Before.


View attachment 2453258



After.


View attachment 2453335

Looks like an iced tea brand

 

[RedmanWasHere]

Looks like an iced tea brand

From the '70's presumably.