Logo/Guernsey Rebranding

LeeARM

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Thread starter #1
I was wondering what GC fans on this board thought of about the idea of changing the club's logo and guernsey.
The Suns branding has never been popular on the graphic design board but I'm interested to hear the opinions of people who actually support the team.

Ideas have been thrown around this thread lately which lead me to work on this new logo concept.
GCSuns Logo Concept 2.png

With this logo I'm trying to create a strong, memorable symbol that could be synonymous with the club's image. Similar to what Carlton have with their monogram.
The logo is in the shape of a sun that combines to create a G on the outside, while the C sits inside the centre. The left version features waves of red and yellow in the style of a life guard flag to represent the club's seaside identity. The right version is simplified to match the colour scheme of the home guernsey.

Along with this concept I've created a few redesigns for the club guernseys.
GCS Rebrand Options.png

The top left and right designs are the same as the old jumpers, just with the new logo.
The top centre design is my own design which is a modern take on the yoke/sash, with sun rays shining from the club logo on the chest.
The bottom 2 show how the blue version of the logo could be adapted as a guernsey design. These might be better suited as clash/alternative guernseys.

Let me know what you think.
 

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Krozza

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#2
Thumbs up from me. Certainly a more sophisticated take on our club emblem. I really like the classic logo theme - ala Carlton. I'm all for that style becoming part of our look. Very partial to the top left, although it might be a tad 'busy' with the name in text (then again, it's a great point of difference). Conversely, the top right looks a little simple without the name - but simple is classic and with the use of two letters (instead of four - GCFC) you have incorporated them within a 'SUN' - easily better than our current GC. Like the sash look too - very distinctive with the 'rays' - slightly oriental looking in style - which I like! Perhaps the monogram is a little small on this but not a major deal.

Well done brother. Can anyone in our 'officialdom' take a look at these??


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Iva Bigun

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#3
I was wondering what GC fans on this board thought of about the idea of changing the club's logo and guernsey.
The Suns branding has never been popular on the graphic design board but I'm interested to hear the opinions of people who actually support the team.

Ideas have been thrown around this thread lately which lead me to work on this new logo concept.
View attachment 266323
With this logo I'm trying to create a strong, memorable symbol that could be synonymous with the club's image. Similar to what Carlton have with their monogram.
The logo is in the shape of a sun that combines to create a G on the outside, while the C sits inside the centre. The left version features waves of red and yellow in the style of a life guard flag to represent the club's seaside identity. The right version is simplified to match the colour scheme of the home guernsey.

Along with this concept I've created a few redesigns for the club guernseys.
View attachment 266322
The top left and right designs are the same as the old jumpers, just with the new logo.
The top centre design is my own design which is a modern take on the yoke/sash, with sun rays shining from the club logo on the chest.
The bottom 2 show how the blue version of the logo could be adapted as a guernsey design. These might be better suited as clash/alternative guernseys.

Let me know what you think.
Love the logo any chance of a mock up Guernsey much like the Swans but yellow on top red below and your new logo where the opera house is located. Hopefully that makes sense
 

Krozza

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#4
Love the logo any chance of a mock up Guernsey much like the Swans but yellow on top red below and the Ne logo where the opera house is located. Hopefully that makes sense
Like that too, Iva!


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LeeARM

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Love the logo any chance of a mock up Guernsey much like the Swans but yellow on top red below and your new logo where the opera house is located. Hopefully that makes sense
Like this?
Gold Coast Iva Rebrand.png


Your suggestion reminds me of your original mascot, Gary Clifford Irons. Which I used as the basis for some more designs.
I prefer having the red on top though.
GCS Rebrand Options 2-01.png
 

Iva Bigun

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#9

LeeARM

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i think its too busy.
needs to be plain and simple.
simple works best in my opinion
It was definitely intended to be simple. The GC/sun rays part is made up of 9 fairly basic shapes.

I think your right about the red on top also in my mind the logo would be about half the size with the "Ray's" at 10 and 2 being in line with the edge of the V
Gold Coast Iva Rebrand 2.png

Not sure how I feel about it. I don't hate it but I prefer the other concepts.
 

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Iva Bigun

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#14
It was definitely intended to be simple. The GC/sun rays part is made up of 9 fairly basic shapes.


View attachment 266389
Not sure how I feel about it. I don't hate it but I prefer the other concepts.
Thanks LeeARM i think the mock up probably without the logo is a big chance of becoming a reality at some point in the future
 
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#16
the OP's top middle design is one of the nicest in the league imo. very nice. could you possibly do a white with blue sash mockup for a clash design?
 

Scotty_222

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#17
It was definitely intended to be simple. The GC/sun rays part is made up of 9 fairly basic shapes.


View attachment 266389
Not sure how I feel about it. I don't hate it but I prefer the other concepts.
No I think you have done a fantastic job. I think we need a design for our Guernsey that doesn't incorporate our logo.
 

shaqsuns

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#18
I don't think we need to have a jumper with a logo in the middle of it. I would like to see western Bulldogs type traditional jumper where we have a bright red back ground with a yellow and blue hoop


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#19
The first one in your OP which resembles their current one is great.

I think the best one, though, is the one on the far right in your second post which has the the full logo as well, just need to colour the white bit in yellow as it is silly to have the sun white, and it just looks better yellow as well (did it in Paint myself). I think it would look great with the red shorts - going from red, to yellow, to red.

Your logo is infinitely better than their amateurish one as well, which has a real cheap 'n' nasty look to it.

If I were them I would run with your stuff instead of theirs for sure!
 

LeeARM

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just need to colour the white bit in yellow as it is silly to have the sun white, and it just looks better yellow as well
I agree. I've made a lot of new variations since that post and I regret posting the white version now.
I'm not sure about using the full logo though. Part of me likes it, part of me thinks it's a bit much.

I don't think we need to have a jumper with a logo in the middle of it. I would like to see western Bulldogs type traditional jumper where we have a bright red back ground with a yellow and blue hoop.
Sounds too much like an Adelaide jumper. The club made it a bit hard to design a jumper by choosing such similar colours to Fitzroy and Adelaide.
 
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#23
Tried some more red/gold, full logo concepts with some new designs.
View attachment 266871
They are all really nice (apart from #2). #1, #3 and #5 are the picks for mine, with #5 being the big standout - especially when you consider how it would look with red shorts. It's just an impeccable guernsey!!

As far as just using the sun and not the full logo, I think the problem is that it looks a bit like a tribal tattoo on it's own and looks a bit cheap and training guernsey-esque. The full logo that you have made has a very refined look, something that GC's current logo lacks, and something that the sun on it's own I feel would lack.

Very impressive work though, man.
 

Iva Bigun

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#24
What about a copy of the traditional Port Adelaide Magpies gurnsey

Mainly red with the yellow strips, no logo
 
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