Discussion Logos that need to be updated

acm21

Senior List
May 7, 2019
276
113
AFL Club
Essendon
With a couple of sports clubs updating their logo (namely newcastle), I thought it would be interesting to discuss which logos within the australian sporting landscape are in need of a refresh and what you would like to see done to the logo.
 

Barrybran

Brownlow Medallist
Jun 18, 2016
17,799
26,441
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West Coast
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Perth Scorchers
With a couple of sports clubs updating their logo (namely newcastle), I thought it would be interesting to discuss which logos within the australian sporting landscape are in need of a refresh and what you would like to see done to the logo.
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magpienato

The Swooping Magpie
Oct 27, 2016
3,818
4,567
AFL Club
Collingwood
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Packers, Raptors, Renegades
Not so much a full on update, but just a touch up to make them a bit more modern. These logo's still hold up today, though it would be nice to look forward to the future.

Funnily enough, they all feature red, white/grey and black :)

I hope those teams keep the general shape of those logos, particularly Essendon. Just couldn't imagine them having any other kind of logo but it is definitely due for an update.
 

acm21

Senior List
May 7, 2019
276
113
AFL Club
Essendon
Swans needs a new typeface, Saints is timeless. Essendon is so 90s but I can't see it being improved if it was to be modernised.
Can see the bombers updating the logo (but not massively due to the e-sports logo being used) around the 150th anniversary
 

Rickee

Senior List
May 23, 2016
246
268
Melbourne
AFL Club
St Kilda
Other Teams
Port Melbourne
If St Kilda ever touched the logo people would be absolutely up in arms. It's been there since 1933.

Port Melbournes logo to me looks a bit tired and should be updated.
 

Freight Train

Board man gets paid.
Sep 12, 2015
5,608
11,061
The West
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West Coast
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Cherries, Glory, Marítimo, Raptors
- Adelaide could do with a re-do, just something more professional, whether it’s going back to the more simple route or a better executed American-style crow head

- Essendon are sorely in need of a new logo, and have been for the better part of a decade, even more so after the supplements drama

- Gold Coast probably needs a full rebrand but as seen by the many, many attempts on this board to do so, it’s easier said than done

- Port should pay Dylan8 large amounts of money to use his logo design as the club’s new logo

- I’d be happy to see a St Kilda logo update, but only for a modernisation of the line weights and fonts as the main logo base should remain as it is

- Same goes for Sydney, wouldn’t touch the main body of the logo, but could probably use a slight update to keep with the times
 

JayJ20

Brownlow Medallist
Aug 28, 2016
10,863
15,025
AFL Club
Essendon
I hope those teams keep the general shape of those logos, particularly Essendon. Just couldn't imagine them having any other kind of logo but it is definitely due for an update.
Even if it's nothing drastic, we could do with an update.

I saw this:

756415


Looks so much better than our current one.
I get the grey is there to make the bomber more realistic, but it isn't a part of our colour scheme.
 

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TheLoungeLizard

The world's most handsome man
Oct 21, 2010
11,906
13,653
Melbourne
AFL Club
Richmond
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Newcastle United, New York Yankees
How we are nearly 5 years removed from the drug saga and without a new logo is beyond me... that logo will forever be associated with being shocked to be sitting here.
It sums up the whole "stability" "nothing ever happened" vube the club was going with for ages
 

DEVO

Norm Smith Medallist
Sep 8, 2000
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North Melbourne
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Even though our logo is only a couple of years old, I would like to see a few minor changes made to it.
1. 'NORTH' needs to be smaller and 'MELBOURNE' needs to be larger.
2. The text needs to be flattened (remove the curve) and shouldn't protrude out from the shield as much it does.
3. I'd like to see 'est. 1869' inside the shield, near the bottom.
 

DEVO

Norm Smith Medallist
Sep 8, 2000
9,707
4,704
Canberra, ACT, Australia
AFL Club
North Melbourne
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CUFC RCFC OM ACF DLC LFC KSC PRLC
How about a whole new look? Here's my attempt.
View attachment 764124
Not bad, but I don't think you can change the St. Kilda logo, there is too much history behind it.
In the NBA they have primary and secondary logos, perhaps it can be used as a secondary logo.
 

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