Re Ivey's bust-out hand against Moneymaker (to finish 10th) in the 2003 ME:
It wasn’t clear to Ivey in that moment. It wasn’t clear to anyone in attendance, then or long after. But that hand was one of the most important hands of poker ever played. If Ivey would have won the hand, he likely would have started the final table as the chip leader. He may have even beat a record field and win the 2003 World Championship. Instead some internet player named Moneymaker won, and within three years poker would grow in popularity by an order of magnitude. Ivey would make many millions of dollars in tournaments with massive fields of amateur players and online cash games filled with fish flush with cash. He’d earn even more millions in endorsement deals and through his own internet poker site, Full Tilt Poker. That ace on the river may have cost Ivey the 2003 World Championship, but it also made him rich beyond his wildest dreams. If Phil Ivey had won that pot, poker as we know it might have been delayed.