or you could wait a few days and get it for $69 at Amazon or JB.
paying an extra $30 to get Madden a few days early is an amazing scam EA use to exploit problem gamblers or people with addictive tendancies/impulse control issues, because unless you play MUT its not worth it. and i say this as someone who did fall down the MUT rabbit hole in the past, and on more than one occasion did fall victim to the predatory casino like tactics it uses to get people to buy points and exclusive packs.
starting a franchise is pointless for the first few weeks till updated rosters and better sliders are out. My first few weeks will be just in the QB1/Superstar mode
I prefer digital, hence why I bought digital.